Today, Google reviews are an essential lever for developing local business visibility and building online trust. Yet most companies are content to collect them without fully exploiting their potential. Here’s a concrete method for transforming your Google reviews into ultra-relevant web pages thanks to artificial intelligence, and thus meeting the expectations of your future customers.
Summary and contents of the page
1. Easily export your Google reviews
The first step is to retrieve all your Google reviews so that you can analyze and reuse them. Google offers an official and free solution for this purpose: https: //takeout.google.com/
Select only the “Google My Business” section (or “Google Reviews” depending on language), then follow the instructions to download the archive containing all your customer reviews in JSON format.
2. Convert your notices into usable files
JSON is not the most accessible format for marketing or editorial use. It is therefore advisable to transform this data into a table (CSV) to make it easier to read and manipulate. To do this, use the following free tool:
Convert to CSV: https: //saijogeorge.com/export-google-reviews/
Simply import your JSON file, and the platform returns a CSV file. You can then open this file in Excel or Google Sheets to sort, filter and select the most relevant reviews.
3. Analyze and segment reviews
Once your reviews are available in table form, identify recurring themes: quality of service, speed, welcome, expertise, problem resolution, etc. This segmentation will enable you to create targeted pages corresponding to your potential customers’ main expectations. This segmentation will enable you to create targeted pages corresponding to the main expectations of your potential customers.
4. Use ChatGPT: here’s the detailed prompt to turn reviews into high-converting service pages
Here’s a sample prompt (to be used as is in ChatGPT, in English or French depending on the language of your reviews) to get maximum value from your Google reviews and generate truly effective, conversion- and SEO-oriented web content:
Prompt ChatGPT to use :
Objective:
Using the “Notice Content” column in the attached file, perform a detailed analysis to structure the content of my high-converting service pages and additional media for my electrician’s website https://excelelectrician.co.uk/.
Tasks to be performed :
- Summarize customer perceptions
Provides a summary of how customers describe their experience with the company (tone, values, expectations met or exceeded). - Extract recurring themes and expressions
List the most frequent subjects and feelings (e.g. responsiveness, professionalism, results obtained).
Highlight specific phrases or formulations that customers often use. - Sort reviews by theme
Groups reviews according to similar themes.
Gives each group a clear, descriptive heading. - Propose web content adapted to each theme
For each group :- Suggest content ideas for service pages (e.g. testimonials, FAQs, value propositions).
- Offers other useful formats (blog articles, reassurance sections, home page texts, etc.).
Expected format :
- Use bulleted lists for each step
- Add an example of a real opinion for each group/theme
- Prioritize actionable, concrete recommendations to enhance service pages
- Be specific in your suggestions to avoid generalizations.
With this prompt, ChatGPT can process dozens or hundreds of reviews at a time and produce a concrete roadmap for building web pages that truly meet the expectations and search intentions of your future customers.
This approach allows you to create a user-centric site, boosted by social proof!
5. Create targeted pages on your site
Decline these contents into as many pages as the issues or intentions detected in the notices:
- FAQ pages based on real customer feedback
- What our customers say about…” pages by theme (speed, welcome, after-sales service, value for money, etc.).
- Landing pages for each service or product, enriched with relevant verbatims
6. SEO and marketing benefits
- Unique, authentic content: your pages are populated with real reviews, impossible for the competition to duplicate.
- Direct response to user expectations: you improve your conversion rate by dealing precisely with real questions/problems.
- Confidence-building: you value social proof and reassure prospects.
My expert view:
By leveraging your Google reviews and the power of ChatGPT, you can turn simple customer testimonials into a powerful driver of visibility and conversion for your website. Start leveraging the voice of your customers to attract new prospects today!
