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SEO expert tips & news: visibility, content, strategy
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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SEO is not a trick — it’s a long-term strategy that helps your business get found, trusted, and chosen. But to work, it needs more than keywords. It requires structure, consistency, and a deep understanding of how people search and how Google ranks.

In this section, we share expert-level insights to help you improve your organic visibility and turn traffic into business. From technical audits and keyword research to local SEO, content strategy, internal linking, and performance tracking — we cover what really moves the needle.

Whether you manage SEO in-house, work with an agency, or want to better understand your own results, our content is made for professionals who want clarity and results — not fluff.

We focus on strategies that are sustainable, human-centric, and aligned with your business goals. SEO is not just a technical game — it’s about trust, relevance, and delivering value at every stage of the customer journey.

Get the tools, mindset and methods used by top SEO experts, tailored to your context.

Welcome to the section where SEO becomes a business driver.

New in Google Business Profile – multi-fiche articles and posts: real time savings

By |10/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has introduced an enhancement eagerly awaited by all multi-location networks: after publishing a Post on a Google Business Profile, the interface offers to copy this update to other profiles you manage, with a selection of the locations concerned.

Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation

By |09/19/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

For some time now I've been receiving calls about blackmail linked to fake reviews, I'd read articles in the USA about this trend over the summer and since yesterday I've personally been the target... ;-( so a short article was necessary to show you this practical case and how I was going to try and remove this!

Local research and artificial intelligence: How companies need to adapt in 2025

By |09/13/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Artificial intelligence is radically transforming the way consumers discover local businesses. Traditional search results are gradually giving way to automated summaries that aggregate [...]

Google is tightening up its requirements for links in your business listing: what’s new for you?

By |09/08/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has recently changed its rules concerning the links you can add to your Google Business Profile. If you thought you could continue to manage your business links as before, think again. These new requirements, which come into force in September 2025, will be a major game-changer for all merchants. Here's why you need to start preparing now.

SEO Expert Interview #5: Sofiane Boumedine, CEO of Lemmilink

By |07/15/2025|SEO Expert|

Continuing with the expert interviews and stakeholders that I find interesting to understand and consolidate here, today we're going to talk about NinjaLink... that old method that's back on the agenda: Forums! And the expert on the subject is Sofiane, who's going to give us a little more background on this topic and this trend.

SEO photos optimized for Google Business Profile and Promt AI

By |07/04/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google claims it: establishments that publish images attract more clicks to their site and receive more itinerary requests than those that don't! So let's go for it and see some tips.

E-reputation: turning a negative review to your advantage

By |06/23/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

I tell all my sessions: a negative review is an opportunity, and here's a great example! An unpleasant review is leverage to show that the listing and its rating are real, and your professionalism to solve problems. The Lille restaurant Les Tontons Afro recently demonstrated this.

Export and use your Google reviews to boost your SEO and create pages that meet your customers’ expectations

By |06/03/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Today, Google reviews are an essential lever for developing local business visibility and building online trust. Yet most companies are content to collect them without fully exploiting their potential. Here's a concrete method for transforming your Google reviews into ultra-relevant web pages thanks to artificial intelligence, and thus meeting the expectations of your future customers.

Defamation or slander: what’s the difference and why does it count for negative Google reviews?

By |05/22/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Online reviews have a profound influence on the reputation and sales of retailers and professionals, so it's vital for an entrepreneur or retailer to understand the legal concepts of defamation and slander. These two criminal law offenses have different implications, particularly in terms of how a company can react to a negative review published on platforms such as Google.

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