Today, with the advances in technology, digital is involved in many areas. Marketing is also impacted. Indeed, businesses are not hesitating to create websites to be closer to their customers. The Google my business service was set up to facilitate the visibility of these platforms. It’s important to understand how this service influences the e-reputation of small retailers.
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What is the google my business service?
Merchants need to maintain their reputation if they are to win new customers and grow their business. Online/digital marketing tools such as the Google My Business service are a great help. It’s an online business directory that helps build a company’s reputation . Customers rate companies online and provide feedback through comments and ratings.
As previously mentioned, Google My Business is an online directory. It helps users search for businesses in their area and contact them directly. It is managed by Google and contains information on over 14 million businesses worldwide. What’s more, Google regularly updates the service and information with new listings. This makes it easy for users to find businesses that match their needs.
How important is the google my business service for retailers?
Search engines have become an essential communication and data storage tool in the 21st century. People use them to find information and buy products. They also use their cell phones to search for data. As a result, websites accessible on mobile platforms are indispensable.
Business owners should take advantage of this service to improve the customer experience. They also increase their business value and brand awareness. When someone performs a Google search, the first page of Google results that appears comes from the Google My Business service. This service is mainly used for 3 purposes:
- promote a company,
- maintain customer files and
- monitor company performance.
Information submitted includes maps, images, customer reviews, contact details and more. This data is configurable on Google My Business: Google Business Profile. Search engines use them to create personalized web pages for each business. This makes it easy for customers to find information about the structures.
How important is e-reputation?
Many people are taking steps to improve their online image. This is due to the rise of social media and instant communication options that are gaininginfluence. Most companies are now embracing e-commerce as an alternative to physical retail. This allows customers to browse, buy and pay for items without physically interacting with the company.
What’s more, it’s much easier to contact customers by e-mail or SMS, rather than having to pick up the phone personally. All these changes have made life easier for customers and business owners alike.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business