Attracting new customers is the challenge of every entrepreneur, especially with the advent of the Internet. If you’re a a convenience store or if you’re in the construction industry, you too can increase your customer base through digital tools. Here’s how to build a good digital reputation.
Select your trade to discover our tips and the associated method:
How can building and civil engineering convenience stores exist on the Internet?
If you’re a professional craftsman, you need to understand that a website is essential to the success of your business. After all, it represents a definite added value for your business. However, your platform needs to be well referenced to be better positioned on search engines. To optimize your visibility, Google has developed a tool that will give your website a higher ranking. It’s called Google My Business: Google Business Profile. These ratings constitute the Google results on the basis of which your web page will occupy a prime position on this search engine.
Google My Business is a tool from American giant Google created in 2014. This tool has undergone a number of improvements over the years. Today, you can take advantage of Google Business Profile, a tool that aims to simplify the task for Internet users, and therefore your prospects. Using this tool, you can plan your information so that your future customers no longer have to waste time trying to find the service they need on your platform. To enjoy the benefits of this tool, simply visit the Google My Business website and follow the instructions. Using this service, you’ll be able to receive feedback from visitors on the services you offer them.
What are convenience store and artisan customers looking for?
Craftsmen ‘s customers are often in a situation where they need rapid assistance or service. This could be an electrical fault, a plumbing problem or a heating breakdown. The first reflex is to turn to the web to choose a craftsman. This is where Google My Business comes in. How does it work?
At the top right-hand corner of the results page, the tool features a ” google business card”, oriented towards the user’s search intentions. On the card, consumers can quickly access your company’s activities, location, operating system, contacts and more. They can also interact with the company by posting photos, questions or customerreviews.
Why is e-reputation a key to success in the building and civil engineering sector?
Your website is like your online business card. In addition to the task of the traditional business card, if you’re present on the Internet, you have the opportunity to present in detail the breakdown service activity you do. You’ll no longer have to worry about communicating your specialties. When you use search engine optimization tools like Google My Business and natural search engine optimization tricks, you’ll gain notoriety on the Internet. So you have a little more influence than your competitors, who don’t use this tool.
In addition to communicating about your company in detail, your digital reputation allows you to post videos, albums of your achievements and an online contact form. The latter allows you to register requests for quotes at any time.
Vous cherchez à Optimiser votre fiche Google ? Avoir des vrais et bons avis clients ?
Découvrez la méthode simple qui vous permettra d’être toujours premier et devant vos concurrents locaux dans Google My Business