Why is a trade association’s reputation important?
A union’s reputation is important for a number of reasons. Firstly, it can influence its effectiveness and ability to achieve its objectives. A good reputation can also help increase the number of members and supporters. A good reputation can also help build positive and productive relationships with employers and other unions. Finally, it can help strengthen the union’s legitimacy and credibility with regulatory and government bodies.
Digital reputation to achieve the objectives of a trade association
For employees :
The main objectives of a trade union are to promote and defend the economic, social and legal interests of workers, as well as their rights and freedoms. Trade unions can also provide services to employees, such as access to training and professional development programs, information and advisory services, as well as representation and intervention in the event of disputes. Trade unions may also engage in collective bargaining with employers to set working conditions and wages for employees.
Employer objectives :
Trade unions generally represent workers and defend their interests, but may also represent employers in certain cases. Trade unions represent employers in collective bargaining and in settling labor disputes. They may also provide services to employers, such as legal advice and professional training. Similarly, trade unions are often called upon to discuss changes in labor legislation with government bodies.
A good digital reputation for a union will
build confidence among all stakeholders!
The look on the faces of French employees speaks for itself:
https://www.clesdusocial.com/l-image-des-syndicats-s-ameliore-celle-de-la-cgt-reste-contrastee
to change it, we need to communicate and show testimonials!
What kind of services and support can we offer your trade association?
We can offer you and your members a wide range of physical (seminar/conference) and online options:
- Writing professionally adapted articles for your website or newsletters
- Online event for member companies to explain the benefits of professional reputation
- Creation of a dedicated union handbook for new entrants
- Distribution of the method presented on this site, at a preferential rate for your member companies
Examples of benefits for the syndicate itself:
- Be stronger in union elections
- Increase search engine visibility (global or geolocalized)
- A more visible communication channel via Post Google My business
- Have a discussion channel with future members (activate discussions)
- Demonstrate the union’s effectiveness through employee testimonials and notes
Examples of benefits for member companies:
- Show that the union, and therefore the profession, is respectable
- Benefit from an effective method to enhance your communication
- If all the members go up… so does the union’s reputation.
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?