Today, any tourist agent can build a solid reputation thanks to the Internet. Google My Business is a digital tool at the service of all business sectors. Find out everything you need to know about online reputation in the tourism sector in this article.
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How can tourism players exist on digital?
As in all other business sectors, it’s possible for players in the tourism industry to exist on digital. In the past, consumers were obliged to visit a travel agency before planning their next vacation. But today, the majority of purchasing paths begin with search engines. Most travelers plan their trips on the Internet.
That said, tourism operators need to choose the right planning tool. To do this, tourism players should use tools like Google My Business to create a profile for themselves on the web. They can then use AI and data to better anticipate customer needs.
What are tourism customers looking for?
Customers of the tourism industry have many expectations. Customers want a fast, fluid, simple and efficient experience. They now need an almost tailor-made offer. In their tourism experience, customers want :
- a wide range of services;
- customization ;
- and little attentions.
It is therefore essential that all those involved in tourism redouble their efforts to create and implement effective digital technology. To this must be added the various regular points of improvement of the existing. What’s more, customers also need tourism players with an unblemished reputation and high marks on their Business Profile.
Why are digital notoriety and reputation key to the success of tourism players?
Tourism is one of the most rapidly evolving sectors on the market. That’s why it’s essential for every player in the tourism industry to use the full potential of data to position themselves. For this reason, tourism players need to build their brand awareness and influence through Google My Business: Google Business Profile. That’s how they can achieve success in their business.
Today, no one would dare deny the decisive role played by digital technology in the evolution of any business sector. Thanks to the Internet, customers no longer have to go anywhere to make a reservation or consult offers. They simply use their smartphones or laptops to get online. By typing in a few keywords, Google shows them google results using the google form.
It’s therefore useful, not to say essential, to build a reputation on the Internet. All you need to do is create your tourism profile on Google My Business. Then you need to do everything you can to collect good Google reviews with good ratings. This way, your profile will always be among the first results when customers search on search engines.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business