Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Header - business-ereputation-logo-trans - Business Ereputation
Header - business-ereputation-logo-trans - Business Ereputation

Google My Business

Google Business Profile (formerly Google My Business) is one of the most powerful tools for boosting your local visibility and attracting nearby customers. Your profile often appears before your website — making it your digital storefront in local search results.

In this section, we help you get the most out of your Google listing. From claiming and optimising your profile to managing reviews, choosing the right categories, publishing posts, and analysing performance data — we cover everything you need to know to stand out locally.

A well-managed Google profile improves SEO, builds trust, and increases traffic — both online and in-store. But if neglected, it can hurt your visibility and damage your reputation.

Our articles provide step-by-step advice, real examples, and expert insights to help you take full control. Whether you’re a solo entrepreneur, a franchise, or managing multiple locations, you’ll find practical strategies to make your Google profile a true business asset.

Don’t just show up in search results — stand out.

Welcome to the section dedicated to local SEO and reputation via Google Business Profile.

Why companies need to diversify their online review platforms (and stop relying solely on Google)

By |07/18/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, Tripadvisor|

As you know, customer reviews have become one of the most powerful levers for boosting the visibility, credibility and local referencing of a business. While Google My Business remains an essential pillar for appearing in local search results, limiting yourself to it becomes risky - and counter-productive. Here's why it's essential to diversify your online review sources now.

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SEO photos optimized for Google Business Profile and Promt AI

By |07/04/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google claims it: establishments that publish images attract more clicks to their site and receive more itinerary requests than those that don't! So let's go for it and see some tips.

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E-reputation: turning a negative review to your advantage

By |06/23/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

I tell all my sessions: a negative review is an opportunity, and here's a great example! An unpleasant review is leverage to show that the listing and its rating are real, and your professionalism to solve problems. The Lille restaurant Les Tontons Afro recently demonstrated this.

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Export and use your Google reviews to boost your SEO and create pages that meet your customers’ expectations

By |06/03/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Today, Google reviews are an essential lever for developing local business visibility and building online trust. Yet most companies are content to collect them without fully exploiting their potential. Here's a concrete method for transforming your Google reviews into ultra-relevant web pages thanks to artificial intelligence, and thus meeting the expectations of your future customers.

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Defamation or slander: what’s the difference and why does it count for negative Google reviews?

By |05/22/2025|Business, E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Online reviews have a profound influence on the reputation and sales of retailers and professionals, so it's vital for an entrepreneur or retailer to understand the legal concepts of defamation and slander. These two criminal law offenses have different implications, particularly in terms of how a company can react to a negative review published on platforms such as Google.

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Content transparency on Google Maps: key figures and in-depth analysis

By |05/17/2025|Google My Business, SEO Expert|

You may have received this email from google about transparency in google Map... But did you follow the link at the bottom? (NB action = big button, in the corner of Google's UX!)... Anyway, here's a summary with some additional input. Today, Google Maps is one of the most widely used digital services in the world, with over 1.5 billion monthly active users by 2024. Thanks to this massive audience, Google Maps is no longer just a navigation tool, but also an essential source of local information: customer reviews, photos, opening hours, business descriptions...

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How to appear in Google Maps: a practical guide for businesses?

By |05/13/2025|E-reputation, Google My Business, Retailer / Merchant|

Appearing on Google Maps has become essential for any business wishing to strengthen its local presence and attract more customers. This practical step-by-step guide will help you create your Google My Business listing, optimize your profile and improve your online visibility. Whether you're an independent professional or a small business, discover how to maximize your local impact with clear, accessible advice.

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The double effect of a Google listing suspension: when your customers receive an error message

By |04/04/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The suspension of a Google Business Profile (formerly Google My Business) not only impacts a business's visibility on Google. It also triggers a side effect that is often overlooked, but has far-reaching consequences for a company's reputation: all customers who have left a review receive an automatic notification that their message is no longer visible... with an ambiguous, even worrying message.

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