Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business

How can you improve your ranking on Tripadvisor?

By |2025-03-19T15:54:51+00:0003/19/2025|E-reputation, Retailer / Merchant, Tripadvisor|

Improving your ranking on Tripadvisor is crucial to increasing the visibility of your establishment and attracting more customers. By understanding the fundamentals of Tripadvisor's algorithm, you can optimize your online presence effectively. The quality, quantity, frequency and consistency of reviews are key factors in improving your popularity index.

The pitfalls of Solocal and Yellow Pages for retailers

By |2025-03-03T11:54:05+00:0002/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |2025-03-01T16:19:43+00:0002/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

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