The food industry is the leading industrial sector in terms of both sales and market share. With many retailers investing in this field, competition is fierce. To succeed, a company’s reputation and brand awareness are paramount. With digitalization, how can a food company find more customers and grow?
Select your trade to discover our tips and the associated method:
How can the food sector exist on digital?
Most new prospects are connected. To reach them effectively, you need a digital marketing strategy. Every company in the food sector should have one, because customers now do their shopping on the internet. Above all, it’s possible to get on the internet for free and find a place for yourself. First, the company should use Google and create its Google My Business profile: Google Business Profile. Then fill in the Google form and make your profile attractive.
Merchants can present their business, their products and services, their location map and even photos to have a greater impact on customers. Whether you sell wine or fruit and vegetables, whether you’re an SA or a small business, the Internet is a market to conquer for every retailer.
What food industry customers are looking for
Online shopping has become very popular. Customers in the food sector want to be able to get everything they need without having to go anywhere. Increasingly, chocolate shops, delicatessens, bakeries and butchers can all be found online. What’s more, My Google Business has a natural SEO ranking that enables customers to find nearby merchants. This saves customers time and energy. However, product quality must also be a priority, as an unhappy customer can damage your company’s reputation. Every retailer should strive to ensure that every customer who chooses his or her services is satisfied, as they will be able to recommend him or her online and to friends and family.
Why is digital notoriety and reputation the key to success in the food sector?
A company’s online reputation is crucial to its success. You already need a well-referenced page to be displayed or found in the first Google results. This is the very first battle with your competitors on Google Business. You can opt for natural SEO or paid or sponsored search engine optimization.
The second challenge is to build your e-reputation. The online presence of the food and beverage trade also enables it to assess itself and to be assessed by consumers. Google Business allows people who have tested your products to give their opinions and ratings. These reviews clearly influence a company’s reputation. Prospects, for example, can base their decision on the experiences of recent customers. Products that aren’t fresh or delivery times that are too long are good arguments for not using your services.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business