On-site SEO: best practices for boosting SEO and visibility

In SEO, on-site or on-page SEO is a crucial element in improving a website’s position on search engines. It brings together various techniques aimed at optimizing the content and structure of a web page, to make it more visible and attractive to users and indexing robots. Let’s take a look at the best practices for boosting your website’s on-site SEO, enhancing its visibility and contributing to your E-reputation…

The fundamentals of on-site SEO

Before you start optimizing your site for on-site SEO, it’s essential to master the basics. This includes :

1. An in-depth study of the keywords related to the field of activity – these terms should be integrated in a relevant way into the editorial content, titles, alt attributes of images, etc.
2. Designing a clear, ergonomic structure to facilitate intuitive navigation for visitors
3. The systematic use of HTML tags to organize the hierarchy of information and highlight the essential.

Optimizing web page content

When it comes to on-site SEO, textual content plays a central role. To create SEO-optimized content, you need to :

• Produce informative, well-structured texts written in natural language that meet visitors’ expectations. Think also about what you’re looking for and what you usually read.
• Make sure you include the keywords you’ve identified in your text, but don’t overuse them (this is known as keyword density) to avoid over-optimization and the risk of penalties.
• Update your content regularly to keep it relevant and up-to-date.

Capture attention with punchy headlines

A good title is essential to capture the attention of Internet users and encourage them to read the content of a web page. To achieve this, remember to :

1. Use the HTML tags <h1>, <h2> and <h3> to organize the titles and subtitles of your pages.
2. Systematically include the main keyword and secondary keywords whenever possible in each title.
3. Write short but informative headlines that make the reader want to read on.

Improve site structure for better on-site referencing

A well-organized website not only facilitates user navigation, but also indexing by search engine spiders. To set up a structure optimized for on-site SEO :

1. Clearly define your objectives and priorities, so you can create a coherent site architecture.
2. Check that menus and internal links are functional and regularly updated. 404 errors, for example, can seriously harm a site’s SEO.
3. Use simple, explicit URLs that include the main keywords (https://www.domaine.com/mot-cle-principal/) and avoid long or cryptic URLs.
4. Don’t forget internal linking, a technique that consists in creating relevant links between different pages on your site, thus improving their visibility and indexing by search engines.

Optimizing display on mobile devices

With the explosion in mobile traffic, it’s essential to adapt your site to different devices and screen resolutions. A responsive design site significantly improves the user experience and boosts search engine awareness. To achieve this :

• • Carry out a complete audit of your site to determine specific adaptation needs and areas for improvement.
  • Prioritize the use of standard web technologies, such as HTML5, CSS3 or JavaScript, guaranteeing optimal display on all browsers and mobile devices.
  • Think simple, intuitive navigation, with buttons and links easily accessible from a touch screen.

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Make your site faster with web performance

Finally, optimizing loading time is another major lever for boosting on-site SEO. Various actions can be taken to minimize the latency between user request and content display:

• Compress images before embedding them in pages, using online tools such as TinyPNG or compressor.io.
• Optimize the size of CSS and JS files by minimizing them and removing unnecessary spaces, comments and characters – there are several tools available free of charge on the Internet for this too.
• Set up caching mechanisms to speed up the display of your site’s static elements.
• Host your site with a high-performance service provider located close to your target geographical area.

By implementing these different on-site SEO techniques, you’ll significantly increase the chances of your website appearing at the top of search results, and gain visibility with your target audience.