Defining e-reputation
E-reputation, also known as online reputation, is a crucial element of a company’ s orindividual’s online presence. On this site, you’ll explore whate-reputation is, its benefits and the role of Google My Business in its development.
E-reputation refers to the public perception of a brand, company or individual on the Internet. It encompasses everything that is said, shared and perceived about them online, including reviews, comments, blog posts, publications on social networks and discussions on forums.
Various tools and methods can be used to measure e-reputation, such as tracking online mentions or reviews/ratings left on platforms like Google My Business or Tripadvisor, or studying search results. These elements can be used to assess the overall perception of the brand, merchant or individual, and identify areas for improvement.
Key e-reputation factors include the quality of published content, presence on social networks, management of customer reviews and customer relations in general, natural search engineoptimization (SEO on-site and SEO off-site), local search engine optimization, influencer marketing and communication with web users.
E-reputation offers many advantages for companies and retailers
A better brand image
A good e-reputation strengthens a company’s brand image, which can lead to increased trust among customers and partners.
A better employer image(Employer Brand)
Your digital reputation has an impact on the willingness of candidates to apply to your company.
Increase in sales
A positive e-reputation can encourage consumers to choose one company over another, resulting in increased sales.
Improving customer loyalty
Satisfied customers are more likely to return and recommend the company to others, improving customer loyalty and promoting positive word-of-mouth.
Google My Business is an essential tool for optimizing the e-reputation of a company, business or individual. In fact, Google My Business is a free service offered by Google that enables businesses and professionals to create and manage their listing on the search engine. This listing includes information such as address, opening hours, telephone number, website and customer reviews.
The e-reputation benefits of Google My Business
Increased visibility on Google
By creating a Google My Business listing, a business or individual increases its visibility on Google, particularly in local search results and on Google Maps.
Collecting and managing notices
Google My Business makes it easy to collect customer reviews and respond to comments, which is essential for e-reputation management.
Highlighting important information
The Google My Business listing highlights essential information about the company or individual, enabling web users to find them quickly and easily.
These brands have placed their trust in me for their visibility on Google My Business
Why does ereputation, customer ratings and reviews
impact your business performance?
The more positive reviews you have, the more visible you’ll be in Google and the more customers you’ll get.
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Increase your monthly income
#lesvitamines
The more customers you have, the more you can increase your annual sales, and optimize your purchasing volumes and costs.
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Increase your annual profits / dividends
#legras
The more positive the reputation of your establishment, the more buyers you’ll find for your business and its associated reputation.
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+5% to 15% of the value of your goodwill
#lebongras
But who am I? Why trust me?
Nicolas Laustriat – Expert in SEO, Ereputation and Digital Asset Management :
Unlike all those platforms that sell Ebooks or white papers, I launched this project with complete transparency, based solely on the results of my method and the encouragement of my customers.
The trigger was clearly during the confinement of 2019, when I saw all the businesses in my town trying to find patches to communicate with their customers. They didn’t know that Google My Business is a social network and, above all, that it makes it very easy to get on page 1 of Google with a little knowledge and, above all, ingenuity (my method).
With 25 years’ experience in the digital sector, and amazed by the platforms that sell Google My Business dashboards for $400 a year in the USA per establishment, or even €19 a month in France, I’ve decided to use my experience as a trainer to take a look at all the Google My Business options (depending on your activity and company size) to tell you how to be effective and, above all, how to maintain that effectiveness. This is high-value knowledge sharing for you… Yes, the Google My Business interface is of questionable ergonomics, but when you know how to use it, you can do everything in it, no need for a third-party subscription service!
It should also be noted that this site and this support are recognized by francenum.gouv.fr, Business E-reputation being a France Num Activator.
Some statistics by way of example:
Context of these figures: Assignment carried out for an industrial B2B group between February 2019 and October 2019. 38 Google My Business listings to optimise in the PACA region. I compare the figures before and after the assignment below. Sources of the client’s Google My Business statistics.
Total number of views (+329%)
Itinerary request (+32%)
Phone calls (+42%)
>>> What if I told you that this customer only followed half of my recommendations… ;-)
What customers think of my advice and methods:
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How to delete your Google My Business account easily?
There may be times when you want to delete your Google My Business account for a variety of reasons. Whether it's to avoid negative reviews that can damage your digital reputation, or for privacy reasons, deleting your Google My Business account can seem complex. Fortunately, with the right steps, this task can be accomplished easily and efficiently.
How can you improve your ranking on Tripadvisor?
Improving your ranking on Tripadvisor is crucial to increasing the visibility of your establishment and attracting more customers. By understanding the fundamentals of Tripadvisor's algorithm, you can optimize your online presence effectively. The quality, quantity, frequency and consistency of reviews are key factors in improving your popularity index.