Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Nicolas Laustriat

About Nicolas Laustriat

Diplômé du CESI, concepteur, intégrateur multimédia, j’ai longtemps travaillé en free-lance début 2000, avant d’intégrer EQUANCY, cabinet de conseil stratégique en Marketing et Communication, où j’ai déployé la nouvelle stratégie de communication online de LAFARGE en 2003. Redevenu indépendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activité de consultant digital, d’intégrer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et référencement. En 2010, j’intègre l’INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) pour présenter aux grandes entreprises internationales l’évolution des pratiques d’influence online. J’accompagne aussi bien des grands comptes dans l’excellence de leur utilisation du média Internet (bonnes pratiques, mutualisation et déploiement, gestion de crise etc.) que des chefs d’entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). Témoignages de mes clients : https://www.business-ereputation.com/avis-clients/

Is Microsoft 365 Really Secure? Key Considerations That Businesses Often Overlook

By |08/10/2026|E-reputation, Google My Business|

Security, however, depends on the best practices implemented by each customer. So what are the key areas that companies often overlook in Microsoft 365? From configuration choices to internal policies, here are the aspects that should not be taken lightly.

What Your Articles of Incorporation Say About You: The Overlooked Legal Aspect of Online Reputation

By |07/30/2026|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

We invest in Google reviews, maintain our LinkedIn profile, and monitor what’s being said about our brand on social media. And meanwhile, a prospect who types in your company’s name stumbles upon—right on the first page of search results—an entry you never wrote: one from a business directory.

A dissatisfied customer posts a negative review of a charging station company and wins the lawsuit

By |07/27/2026|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

A dissatisfied customer, following a disastrous experience with the installation of a home charging station, decided to share his dissatisfaction on Google. His [...]

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