As I mentioned in a recent article, file hijacking methods are starting to become important, which also explains why Google is increasing its controls and file suspensions.

The need to protect your profile on these platforms:

When customers are looking for a hotel in Lyon, they can use Google My Business or TripAdvisor. If your listing is stolen by fraudsters, it could damage your reputation and your business. Although less frequent, usurpations on these platforms remain a reality that every entrepreneur must face. Imagine this scenario:

  • Are you looking for an hotel in Lyon ?
  • You see the google my business page (fake hacker page)
  • Click on the “website” or “book” link
  • You’ve reached a copy of the hotel website
  • You pay the hacker online thinking you’re booking:
    • you are debited for the reservation and receive a confirmation e-mail to avoid any doubts or objections.
    • your bank details are sold on the dark-web

This situation is very real, because hackers are now in the business of marketing… attracting customers.

Steps to secure your profile :

Access your account: On Google My Business or TripAdvisor, log in regularly to check the accuracy of the information presented and the accounts that have access. I always advise you to have at least 2 administrators, in case the administrator’s e-mail address is hacked… you have the second to save the listing.

Claim your property: If you notice a discrepancy, or if you don’t yet have a listing, it’s crucial to claim your establishment. Each platform has its own process, but they generally offer verification by phone, e-mail or post. On Google My Business, 53% of listings are unclaimed – a governance flaw that hackers are also exploiting.

Prove your legitimacy: Make sure you have all the necessary documents, such as your Siret or Kbis number, and your business lease. On Google My Business, video verification may also be required.

Wait for validation: Once you’ve submitted your proofs, both platforms generally take one to two weeks to validate your listing.
If you encounter any obstacles during validation, don’t hesitate to contact Google My Business or TripAdvisor support.

The digital age and its challenges :

As technology continues to evolve, so do fraud attempts. Although Google and TripAdvisor are leaders in their fields, no system is infallible. So be ever vigilant, especially in the face of future developments in AI that could complicate the detection of usurpation. 2 simple tips:

  • Only use your e-mail password for your e-mail/google account, never use it for other platforms or ecommerce.
  • If your google password is in the dictionary, contains your brand name, your address or a series of consecutive numbers, I advise you to change it as a matter of urgency.
  • hackers have hacked so many sites that they know the worst passwords ever used: https: //www.blogdumoderateur.com/pires-mots-de-passe-2022/

In conclusion:
Online presence is a double-edged sword. It can accelerate your business, but it can also leave it vulnerable. As an entrepreneur, it’s your job to ensure that your visibility on Google My Business and TripAdvisor is secure. Make regular checks and keep up to date with the latest security methods recommended by these platforms. Your online reputation is precious – protect it!