Understanding the customer journey: key steps for improving the user experience
The customer journey is a crucial concept in marketing and user experience. It represents all the stages through which a consumer [...]
Google drops chat and call history features from business listings: what merchants and VSEs need to know
You may have received an email alerting you (If you're a business profile user), Google, has announced the removal of chat and call history functionality from business listings from July 31, 2024.
avis-verifies.com : Not-so-verified reviews…
Since the Google changes last March and the display of cross-platform reviews, we've had to "water all the review plants". Let's take a look at the one I dislike the most: avis-verifies.com.
Top 10 Google Business Profile KPIs to measure
The best business profile KPIs on Google are relevant for businesses to rank higher and appear when users perform related searches.
The impact of Google Knowledge Graph on e-reputation
Understanding the impact of the Google Knowledge Graph on e-reputation is crucial for any organization. This article explores how this tool influences the public perception of brands and individuals, and provides strategies for harnessing it for the benefit of your digital image.
Tips for Google listings of companies without customer reception & physical business premises
You don't have a shop where you can welcome your customers? Do you run an online-only business? Maximize your online impact and expand your local audience with these consolidated tips designed to boost the use of Google My Business in the discovery of your business.
Tip: how to hide Google My Business temporarily
I've said it many times: the Google My business interface is unbeatable... that was already the case with the old one, but the new one is breaking records... you can't find all the options. I'll give you a tip I use when customers have a communication crisis or a flurry of bad reviews following a bad buzz...
9 ways to delete negative reviews or content
Negative reviews are often very difficult for retailers or entrepreneurs to accept, especially when they are unjustified. I've often had customer reviews left on bad files or simply defamed by a jealous competitor. But it's very complicated to assert one's rights and win a case for the deletion of a review or content. We'll look at all the possible avenues here.
The end of free Google .SITE websites
On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question "but whyiiiii?"
The latest from Google My Business
Google continues to improve its Google My business service, and is accelerating at all levels. The end of 2023 was a fine example of this. I've summarized here a number of new features available in the USA and currently being rolled out worldwide.