I’m often asked which review and reputation platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now, depending on the context and your activity, Tripadvisor is certainly a very interesting platform that shouldn’t be overlooked. That’s why I compare the two platforms in this article and give you my point of view and some tips in conclusion.
Summary and contents of the page
Introduction to Google My Business and TripAdvisor
Let’s get to the heart of the matter … a comparison of these services and who they’re for!
What is Google My Business?
Google My Business, or GMB, is a free service that allows businesses to manage their online presence on Google, including Google search and Google Maps. It’s like an online directory that helps you attract customers.
What is TripAdvisor?
TripAdvisor, on the other hand, is an online travel platform where travelers can post reviews, photos and advice on hotels, restaurants, attractions and other travel-related businesses.
So clearly a butcher can only be on Google my Business, a bike hire company can be on both… although see my advice below!
Feature comparison
Now that we have an idea of what these services are, let’s compare their functionalities.
Web visibility
GMB is great if you want to improve your company’s visibility on Google. GMB’s strength lies in the “Local Pack”, the small block of establishments (3 or 4) always present at the top of the pages just below the paid results.
TripAdvisor, on the other hand, gives you global visibility (plus its mobile app!), reaching millions of travelers worldwide. Tripadvisor’s strength lies in its editorial content, with articles such as “The 10 best private beaches on the Côte d’Azur” featuring the best private beaches with the highest ratings.
Revisions and reviews
Both services allow users to leave reviews, but TripAdvisor has an advantage here. Why? Because TripAdvisor was built around user reviews. It’s like having a friend who’s already visited every place and is giving you advice!
Online reputation management
Reputation management is crucial for any business. With GMB, you can respond directly to Google reviews. With TripAdvisor, you can also respond to reviews, but the focus is on travel-related businesses.
As you’ll see from this graph, there are more reviews left on Google than on Tripadvisor. This is normal, as there are more gmail accounts open than tripadvisor applications installed!
Source : https://getwherewolf.com/google-my-business-vs-tripadvisor-in-2022/
Who is the target audience for each service?
Each service has its own target users.
Google My Business targets
GMB is perfect for local businesses that want to improve their visibility on Google. Whether you run a restaurant, a hair salon, a law firm or a gym, GMB is for you.
TripAdvisor targets
TripAdvisor, on the other hand, is ideal for travel-related businesses, such as hotels and restaurants, which want to reach a highly targeted audience that is instrumental in travel planning and preparation.
Why choose Google My Business or TripAdvisor?
The benefits of Google My Business
GMB lets you control how your business appears on Google and Google Maps. You can update your business information, respond to reviews and see statistics on how people search for your business.
The benefits of TripAdvisor
TripAdvisor lets you reach millions of travelers. You can also use their marketing tools to attract more customers.
Conclusion
So, Google My Business or TripAdvisor? The answer depends on your business. If you’re a local business looking to improve your visibility on Google, then GMB is for you. If you’re a travel-related business looking to reach a global audience, then TripAdvisor is your best choice.
FAQs and tips
1. Can I use both Google My Business and TripAdvisor?
Yes, of course! Each platform has its advantages and can help your business reach different customers. This is where there may be an opportunity for craftsmen or tradesmen. In fact, Tripadvisor is starting to show merchants who have thought of creating a tourist element or concept in their workshops or laboratories… look at the growing number of chocolate makers, for example… Why don’t you create a tourist attraction on your premises? An original photocall? Highlight a historical fact about your street? etc.
2. Is Google My Business free?
Yes, Google My Business is a free service.
3. Is TripAdvisor just for travel-related businesses?
For the most part, yes. TripAdvisor is most beneficial for hotels, restaurants and other travel-related businesses. But not only, for example: https: //www.tripadvisor.fr/Attraction_Review-g187147-d15549090-Reviews-Chocolatier_de_Paris-Paris_Ile_de_France.html
4. How can I improve my visibility on these platforms?
It’s that simple! Make sure your information is up to date, respond to reviews and use their marketing tools. But for full control, optimization and positive reviews: contact me!
5. Which platform is best for online reputation management?
Both platforms offer good options for online reputation management. The important thing is to monitor reviews regularly and respond appropriately. I’d like to say: water your digital plants with love!
