The way companies present themselves on Google is constantly evolving. Google’s recent update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France…
Summary and contents of the page
The benefits of social media integration
Increased visibility: Social media is a powerful tool for boosting brand awareness. By integrating these links on Google, companies can easily drive traffic to their social platforms, increasing their visibility.
Enhanced customer interaction: Social platforms enable companies to interact directly with their customers, obtain feedback and build a relationship of trust.
How to (soon) add media/social networking links
For companies looking to take advantage of this feature, here’s a step-by-step guide:
- Log in to your Google My Business account.
- Select the facility you wish to manage.
- In the menu, click on “Information”.
- Scroll down to the “Social media profile links” section and click on “Add a link”.
- Enter the URL of your social media profile.
- Click “Apply” to save changes.
Impact on digital strategies
Adding social media links offers companies a new way of connecting with their audience. It’s also an opportunity for them to extend their reach and strengthen their digital presence.
It is therefore essential for companies to adopt this update and integrate it into their overall digital strategy.
My Vision / Consulting
With this new update, Google confirms the importance of social media in today’s digital landscape. Companies need to adapt quickly to these changes to remain competitive and relevant in the ever-changing online environment.
Every update, every new feature introduced by Google, is an opportunity for businesses to strengthen their online presence, increase their visibility and interact effectively with their target audience. Companies that adopt and adapt quickly to these changes will be the ones that succeed in standing out from the competition.
