A simple (but very effective) glossary to guide you…
There are a lot of terms and acronyms in the digital and SEO world. To make it easier for you to read this site and the method you’ve purchased here, please find below the various terms or expressions used and explained.
If you feel there’s a word missing from this glossary, don’t hesitate to ask me: nicolas@business-ereputation.com
- Algorithm
- Alt tags
- Attributes GBP
- Authentic opinions
- Authority
- Average rating
- Brand alerts
- Brand dilution
- Brand monitoring
- Brand reputation
- Broad keyword
- Business reputation
- Calls GBP
- Catchment area
- Categories GBP
- City pages
- City service pages
- Competition/difficulty
- Competitive intelligence
- Consistency of Profiles
- Contenus défensifs
- Corporate reputation
- Credibility
- Crisis anticipation
- Crisis Communication
- Crisis Management Team
- Crisis plan
- Crisis Playbook
- Crisis prevention
- Criticality scoring
- CTR
- Customer reviews
- Description GBP
- Digital Footprint
- Digital Identity
- Digital reputation
- Digital trust
- Digital word-of-mouth
- Distance
- E-reputation
- E-reputation monitoring
- Earned media
- Editorial Policy
- Establishment file
- Featured snippet
- First-party notices
- Forum watch
- Fresh opinions
- Gathering opinions
- GBP photos
- GBP videos
- Google Alerts
- Google Business Profile
- Google Maps
- Google My Business
- Google My Business
- Google My Business Profile
- Google Q&A
- Google reviews
- Image de marque
- Influence
- Information/knowledge panel
- Key words
- Keyword search
- Local awareness
- Local Conversions
- Local directories
- Local Finder
- Local justifications
- Local market share
- Local pack
- Local pages
- Local quotes
- Local referencing
- Local referencing
- Local relevance
- Local requests
- Local results
- Local results
- Local SEO
- Long-tail keywords
- Main category
- Map Pack
- Market Share
- Messaging GBP
- Meta description
- Meta title
- Multi-platform notices
- NAP
- NAP consistency
- Near me” queries
- Negative buzz
- Negative request
- NFC notice
- Notice + trademark” query
- Notification deletion
- Notification path
- Notification volume
- Notoriety
- Off-page referencing
- On page referencing
- Online perception
- Online Reputation KPIs
- Online sentiment
- Opening hours
- Opinion moderation
- Opinion watch
- Organic results
- Owned media
- Owner’s reply
- Page 1 control
- Paying results
- People also ask
- Personal Authority
- Personal Brand
- Personal branding
- Personal SERP
- Physical plant
- Posts GBP
- Press watch
- Products GBP
- Push réputationnel
- QR code notice
- Qualification of mentions
- Ranking
- Reputation dashboard
- Reputation monitoring
- Reputation of the Executive
- Reputation Postmortem
- Reputation Score
- Reputational crisis
- Reputational SEO
- Request
- Reservations GBP
- Response rate to notices
- Response time
- Right of reply
- Rumor Management
- Schema Rating
- Schema Review
- Search volume
- Secondary categories
- Sentiment analysis
- SEO
- SERP branding
- SERP cannibalization
- SERP cleaning
- Service area
- Services GBP
- Social listening
- Social network monitoring
- Social proof
- Source mapping
- Special schedules
- Speech Policy
- Streisand Effect
- Suspicious notices
- The Founder’s Reputation
- Title tag
- Trademark request
- UGC
- URL
- User-generated content
- Weak signals
- Web-reputation
- Wrong advice
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?