It’s the set of rules and commands that tell Google what to search for on the web, how to rank the content it finds, and in what order to rank its search results. SEO is about aligning your online assets with Google’s algorithm. We’ll never know exactly what it is (it’s proprietary and constantly evolving), but we do know the pillars it rests on (speed, trust and quality) and some explicit ranking factors. And that’s more than enough to know how to optimize your website and listings accordingly.
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