This term refers to all the efforts you can make outside your website to help it rank higher in Google. Off-page SEO is mainly about getting other quality sites to link to your site from theirs. You can increase your chances of getting backlinks by publishing useful content and encouraging your audience to share it. You can also take a more targeted approach by contacting influencers or complementary businesses in your niche directly.
Off-page referencing
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About the Author: Nicolas Laustriat
I am a CESI graduate, designer and multimedia integrator. I worked as a freelancer for a long time at the beginning of 2000, before joining EQUANCY, a strategic marketing and communication consultancy, where I deployed LAFARGE's new online communication strategy in 2003. Having become independent again in 2006, my expertise attracted attention and in 2009, in addition to my work as a digital consultant, I joined CEGOS as a trainer on the web project management, e-reputation and SEO modules. In 2010, I joined INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) to present the evolution of online influence practices to large international companies. I assist major accounts in their excellent use of the Internet (best practices, sharing and deployment, crisis management, etc.), as well as business leaders and brands concerned with monitoring (and maintaining) their e-reputation, and communication agencies (white label). Testimonials from my clients: https://www.business-ereputation.com/avis-clients/