Meta title
This is the title of your website page as it appears in search engine results pages. By default, the meta title will be the title of your page, but in your content management system (CMS; WordPress, for example), you’ll have the option of modifying the meta title if, for whatever reason, you want it to be different from the page title.
For example, you might want the page title to be different from the meta title like this:
Titre méta : How to rank higher on Google Maps
Page title : How to rank higher on Google Maps?
Adding the date and brand to the meta title can help the page stand out in search results and attract more clicks, but you don’t necessarily want such a long title on the page itself.
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I am a CESI graduate, designer and multimedia integrator. I worked as a freelancer for a long time at the beginning of 2000, before joining EQUANCY, a strategic marketing and communication consultancy, where I deployed LAFARGE's new online communication strategy in 2003. Having become independent again in 2006, my expertise attracted attention and in 2009, in addition to my work as a digital consultant, I joined CEGOS as a trainer on the web project management, e-reputation and SEO modules. In 2010, I joined INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) to present the evolution of online influence practices to large international companies. I assist major accounts in their excellent use of the Internet (best practices, sharing and deployment, crisis management, etc.), as well as business leaders and brands concerned with monitoring (and maintaining) their e-reputation, and communication agencies (white label). Testimonials from my clients: https://www.business-ereputation.com/avis-clients/
