This is another measure commonly found in keyword research tool data. It measures the difficulty of ranking for a particular term on Google. For general, high-volume keywords (such as “dry cleaners”), the difficulty of ranking will be high (compared to a low-volume keyword such as “dry cleaner with delivery service near me”). Ideally, you should target keywords with a sufficiently high search volume (over 100 per month, for example) but a sufficiently low difficulty (less than 75, for example). This way, you’re sure to cast a wide net, but realistically.
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