URL
The URL is the complete address of a web page. It’s the domain name plus the “slug”. For example, if you have a page www.business.com/products-and-services/ , your domain is “business.com” and your link is “/products and services/”.
Each page of your website has a unique slug, and therefore a unique URL.
URLs appear below the meta title in search results. So it’s important that your URLs are simple, direct and relevant to the page.
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I am a CESI graduate, designer and multimedia integrator. I worked as a freelancer for a long time at the beginning of 2000, before joining EQUANCY, a strategic marketing and communication consultancy, where I deployed LAFARGE's new online communication strategy in 2003. Having become independent again in 2006, my expertise attracted attention and in 2009, in addition to my work as a digital consultant, I joined CEGOS as a trainer on the web project management, e-reputation and SEO modules. In 2010, I joined INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) to present the evolution of online influence practices to large international companies. I assist major accounts in their excellent use of the Internet (best practices, sharing and deployment, crisis management, etc.), as well as business leaders and brands concerned with monitoring (and maintaining) their e-reputation, and communication agencies (white label). Testimonials from my clients: https://www.business-ereputation.com/avis-clients/
