Predictive reputation: anticipating an opinion crisis before it happens
In a nutshell: predictive reputation is a game-changer for retailers, franchises and multi-establishment groups. Thanks to sentiment analysis, online monitoring and Big Data, it's now possible to spot a customer review crisis several days before [...]
Google Business Profile in 2026: the new features that no-one is using yet
In a nutshell: Google Business Profile has undergone a metamorphosis. The classic business card has given way to a veritable local marketing hub, powered by artificial intelligence, with 54 new sector attributes, enriched messaging and [...]
A competitor leaves me fake reviews: evidence, legal recourse and Google reporting
False Google reviews of a competitor: a single misleading review can result in the loss of 30 to 70 calls per month, depending on the sector, and a BrightLocal 2024 study shows that 88% of [...]
Managing your Google reputation yourself: what you can do without an agency or SaaS software
Managing your online reputation without an agency or SaaS software has become accessible to any motivated merchant. According to a BrightLocal 2024 study, 87% of consumers read Google reviews before visiting a local business, and [...]
The perfect time to ask for a Google review: psychological timing and response rate
In short: Asking for a Google review at the right time can increase your response rate sevenfold. The golden window is the post-experience emotional peak, and every industry has its own timeline. Without a rigorous [...]
GEO: how can ChatGPT and Gemini recommend your company in 2026?
In a nutshell: GEO (Generative Engine Optimization) is redefining the rules of the online visibility game. When an Internet user asks ChatGPT or Gemini "what's the best plumber in Bordeaux?", the AI doesn't [...]
Online reputation: how much does 1 star less on Google cost you in sales?
In short: one star less on your Google listing can cut your sales by between 9% and 22%, depending on the sector, according to the work of Michael Luca (Harvard Business School, 2016). [...]
How to modify a Tripadvisor review: a step-by-step guide
Have you posted a review on Tripadvisor and would like to make some changes? Whether you want to correct a mistake, add details or simply change your review, it's important to know how [...]
Relationship marketing: the key to customer loyalty
Relationship marketing is an essential strategy for any company seeking to build lasting relationships with its customers. By focusing on creating a unique, personalized connection with each customer, this approach not only builds [...]
How can you become a Google Local Guide and improve your contributions to Maps?
Becoming a Google Local Guide and improving your contributions to Google Maps can transform your online experience and that of your community. By understanding the role of a local guide and optimizing your [...]
The thermometer technique for qualifying your buyers
Master the thermometer technique to identify buyers ready to buy. Proven qualification method boosts your conversion rate and Google reviews.
How to contact Tripadvisor: a practical guide to getting help?
Do you have questions or concerns about your reservations, account or business page on Tripadvisor? Contacting Tripadvisor customer service can sometimes seem complicated, but with the right information, you can get the help [...]
What is Tripadvisor and how can you use it for your travels?
Tripadvisor is a must-have platform for all travelers wishing to organize their trips in the best possible way. With millions of reviews and recommendations from consumers all over the world, this website provides [...]
E-reputation or personal branding: can I have my own Wikipedia page?
Having your own Wikipedia page may seem like a consecration. For an executive, an expert, a company or a brand, a presence on the world's most consulted encyclopedia immediately evokes the idea of credibility, legitimacy and visibility. Yet this is often where the misunderstanding begins.
Optimizing digital content for artificial intelligence (AI & LLM): the new era of online visibility
For a long time, SEO was based on a stable principle: structure a page around relevant keywords, obtain inbound links, improve its authority, then hope to appear in the first positions of the results. This model has not disappeared. But it's no longer sufficient.
Copied Google My Business listings: how to spot scammers stealing your reputation and protect yourself
Some unscrupulous sites don't hesitate to scrape information directly from your Google My Business profiles and use it for malicious purposes. Behind these fake profiles are hidden traps.
Mobile-First Local CRO: how to convert your mobile visitors into customers
Ignoring mobile optimization for your local business is the equivalent of closing your storefront at peak times. According to Google, 76% of local smartphone searches result in an in-store visit within 24 hours.
How to close a real estate sale: 7 closing techniques that work in 2026
A good reputation sells: but to get it, you have to... SELL... convince and satisfy your customers right up to the Grail where they leave a review. So I've decided to do a series of articles on sales force and closing (the buzzword of 2026). And we're going to start with real estate.
Google Business Profile suspended: the complete guide to recovering your visibility
Your Google Business Profile has just been suspended. It's a shock, and a serious problem for any local business. One minute you're visible on Google Maps, the next you're gone. The phone stops ringing, new customers can't find you.
Wikipedia, e-reputation and personal branding: why everything will change in 2026
The belief that a Wikipedia page is indispensable for building a professional e-reputation has long dominated personal branding strategies. This vision is now a thing of the past. The evolution of Google's Knowledge Graph, the emergence of GEO (Generative Engine Optimization) and the rise of generative search engines are radically transforming the rules of the game. For entrepreneurs, managers and professionals wishing to control their digital image, understanding these changes is becoming a strategic priority.
The essential elements of an SEO-optimized product sheet
Online visibility is more than ever at the heart of commercial concerns. Optimizing a product data sheet for SEO has therefore become an obligation. Every element of this file, from the title to the descriptions, is important in attracting and retaining the loyalty of search engines and consumers alike.
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?