Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation
For some time now I've been receiving calls about blackmail linked to fake reviews, I'd read articles in the USA about this trend over the summer and since yesterday I've personally been the target... ;-( so a short article was necessary to show you this practical case and how I was going to try and remove this!
Local research and artificial intelligence: How companies need to adapt in 2025
Artificial intelligence is radically transforming the way consumers discover local businesses. Traditional search results are gradually giving way to automated summaries that aggregate information, reviews and geographic data in real time. This technological revolution [...]
CNIL under pressure: how the RGPD is being hijacked as a blackmail tool
In the hushed corridors of French companies, a new threat looms. It's no longer just the specter of a classic cyberattack that terrorizes executives, but the perverse instrumentalization of the RGPD by criminal groups. [...]
Google is tightening up its requirements for links in your business listing: what’s new for you?
Google has recently changed its rules concerning the links you can add to your Google Business Profile. If you thought you could continue to manage your business links as before, think again. These new requirements, which come into force in September 2025, will be a major game-changer for all merchants. Here's why you need to start preparing now.
The keys to digitizing and managing your start-up as a freelancer
The first few weeks of business set the course: they determine your management habits, your sales visibility and your administrative peace of mind. The good news? You can lay a simple, legally compliant and scalable digital foundation, without blowing your budget or mental load. Here's the roadmap.
Why companies need to diversify their online review platforms (and stop relying solely on Google)
As you know, customer reviews have become one of the most powerful levers for boosting the visibility, credibility and local referencing of a business. While Google My Business remains an essential pillar for appearing in local search results, limiting yourself to it becomes risky - and counter-productive. Here's why it's essential to diversify your online review sources now.
SEO Expert Interview #5: Sofiane Boumedine, CEO of Lemmilink
Continuing with the expert interviews and stakeholders that I find interesting to understand and consolidate here, today we're going to talk about NinjaLink... that old method that's back on the agenda: Forums! And the expert on the subject is Sofiane, who's going to give us a little more background on this topic and this trend.
SEO photos optimized for Google Business Profile and Promt AI
Google claims it: establishments that publish images attract more clicks to their site and receive more itinerary requests than those that don't! So let's go for it and see some tips.
E-reputation: turning a negative review to your advantage
I tell all my sessions: a negative review is an opportunity, and here's a great example! An unpleasant review is leverage to show that the listing and its rating are real, and your professionalism to solve problems. The Lille restaurant Les Tontons Afro recently demonstrated this.
Export and use your Google reviews to boost your SEO and create pages that meet your customers’ expectations
Today, Google reviews are an essential lever for developing local business visibility and building online trust. Yet most companies are content to collect them without fully exploiting their potential. Here's a concrete method for transforming your Google reviews into ultra-relevant web pages thanks to artificial intelligence, and thus meeting the expectations of your future customers.
Understanding a customer’s lifetime value: an essential tool for your business
Brand reputation plays a key role in the calculation of a number of marketing indicators, one of which is LTV. Understanding a customer's lifetime value (LTV) is essential for any company wishing to optimize its profitability and marketing strategies.
Defamation or slander: what’s the difference and why does it count for negative Google reviews?
Online reviews have a profound influence on the reputation and sales of retailers and professionals, so it's vital for an entrepreneur or retailer to understand the legal concepts of defamation and slander. These two criminal law offenses have different implications, particularly in terms of how a company can react to a negative review published on platforms such as Google.
Commercial lease: everything retailers need to know before signing
For many retailers, leasing commercial premises is a key stage in the development of their business. Whether you're launching your first store, changing address or looking to secure your business, it's essential to understand the commercial lease: its advantages, constraints and pitfalls to avoid.
Content transparency on Google Maps: key figures and in-depth analysis
You may have received this email from google about transparency in google Map... But did you follow the link at the bottom? (NB action = big button, in the corner of Google's UX!)... Anyway, here's a summary with some additional input. Today, Google Maps is one of the most widely used digital services in the world, with over 1.5 billion monthly active users by 2024. Thanks to this massive audience, Google Maps is no longer just a navigation tool, but also an essential source of local information: customer reviews, photos, opening hours, business descriptions...
How to appear in Google Maps: a practical guide for businesses?
Appearing on Google Maps has become essential for any business wishing to strengthen its local presence and attract more customers. This practical step-by-step guide will help you create your Google My Business listing, optimize your profile and improve your online visibility. Whether you're an independent professional or a small business, discover how to maximize your local impact with clear, accessible advice.
How do you effectively create a location on Instagram?
Creating a location on Instagram is a great way to increase the visibility of your posts and your business. Whether it's for a special event, branding or simply to add a touch of creativity to your posts, knowing how to effectively create and use a custom location can make a big difference to your social media strategy.
How to delete a photo on Google My Business: step-by-step guide?
Would you like to know how to remove a photo from your Google My Business profile? This step-by-step guide will show you how to do it easily and efficiently.
How do I disable reviews on Google My Business?
It's essential to know how to effectively manage these reviews, and sometimes, disable those that are unfair or malicious. Find out how to navigate this digital labyrinth to protect and strengthen your e-reputation.
E-reputation Expert Interview #4: Gwenola de Crémiers, Photographer at artshooting.fr
Working on your image is all about having that reflex and adding that little something extra that makes all the difference to the seriousness of your entrepreneurial life and your day-to-day communication actions. That's what today's corporate shoot with Gwenola is all about.
The double effect of a Google listing suspension: when your customers receive an error message
The suspension of a Google Business Profile (formerly Google My Business) not only impacts a business's visibility on Google. It also triggers a side effect that is often overlooked, but has far-reaching consequences for a company's reputation: all customers who have left a review receive an automatic notification that their message is no longer visible... with an ambiguous, even worrying message.
How to write an effective response to a google review?
Responding to a Google review is a crucial step in maintaining and improving your company's reputation. A well-written response can turn a negative review into an opportunity to demonstrate your commitment to customer satisfaction. [...]
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?