Reading time : 6 minutes

For some time now, I’ve had the ambition to open up the editorial content of the Business e-Reputation site to experts and creators of tools linked to SEO and local referencing.

A booming market

The market for tools linked to Google My Business and local SEO is exploding, because it’s all about needs and conversion. So I took a look (not at the bars), but at the tools that most appealed to me in their approach. Geogrid’s tools have real interest and valuable data. And localdominator.com immediately struck me as an excellent approach to the subject.

Interview with Eldar Cohen, creator of localdominator.com

City map with local seo success geogrid icons

Map showing the location of local google ranking successes or failures

Hello Eldar, thank you for accepting this interview. Could you introduce yourself and your various entities (LocalWiz.Marketing | localwiz.app | Cactus Plumbing and Air | Local Dominator ) and related expertise?

Hello everyone, my name is Eldar Cohen and I’m passionate about helping local businesses thrive online.

I founded Local Wiz Marketing, a digital marketing agency with a team of SEO specialists. We design strategic online marketing campaigns so that local businesses like plumberselectricians and contractors are seen by more customers. Consider us your secret weapon for dominating local search results.

Many business owners struggle with the technical aspects of SEO. That’s why we’ve created Local Wiz App, a user-friendly WordPress plugin that simplifies local SEO for all skill levels. It helps with website content optimization, Google My Business integration and even automates tasks such as image referencing. Think of it as your personal SEO assistant, taking care of the heavy lifting behind the scenes.

This brings us to Local Dominator, my pride and joy. It is a comprehensive SEO software designed specifically for local businesses to help them dominate local search results and attract more customers. It includes features such as keyword research, competitor analysis, SEO audit tools, a GMB management dashboard, and much more.

Cactus Plumbing and Air may seem like an anomaly, but it has played an important role in my SEO journey. This was my first business, as a garage door technician. The experience of struggling to attract customers online is what ultimately drove me to learn SEO and develop Local Dominator.

The combination of LocalWiz.Marketing’s strategic campaigns and LocalWiz.App’s user-friendly SEO tools is what I call Local Dominator. It’s a powerful punch that helps local businesses like yours attract more customers and dominate your local market.

That’s me in a nutshell. I started out as a local business owner who saw the power of SEO, and dedicated myself to creating tools and strategies to help others achieve online success.

Eldar, the market for local SEO and GMB tools is becoming very important in both the United States and France. What makes localdominator so special compared to other tools (localfalcon, mozlocal, brightlocal, etc.)?

That’s an excellent question. The local SEO market is booming, and it’s exciting to see the emergence of new tools and solutions.

What sets Local Dominator apart is its focus on local businesses. We’ve designed the platform from the ground up to meet the unique challenges and opportunities facing local businesses. Here are some key differentiators:

  1. Precision: Local Dominator is renowned for the accuracy of its tracking of local search engine rankings. We have invested heavily in our technology to ensure that our data is reliable and up-to-date.
  2. All-in-one solution: Unlike many other tools that limit themselves to specific tasks, Local Dominator offers a complete set of features. From keyword research competitor analysis and GMB optimization, we’ve got you covered.
  3. User-friendliness: We designed Local Dominator with the user in mind. It’s intuitive, easy to navigate and doesn’t require a computer science degree to use.
  4. Credit system : Local Dominator operates on a credit systemThis allows users to pay only for what they need, avoiding unnecessary costs.
  5. Community and support: We’ve built a strong community around Local Dominatorwhere users can connect, share tips and get support from our team.

While other tools may offer some of these features, Local Dominator provides a complete package tailored specifically to the needs of local businesses. We are committed to staying at the forefront and continually improving our platform to deliver the best possible value to our users.

Eldar in all honesty, the geo-local grid can have its contextual limits. for example, outperforming in an area but not having the availability to deliver or a geographical inconsistency (1:30 for a pizza delivery, it will arrive cold lol). And in my opinion, it’s also risky because it can generate negative reviews. How do you think this can be managed?

It’s an excellent point, and something we’ve studied carefully. The geographic grid can be a powerful tool, but it’s important to use it strategically.

Here’s how we approach potential limits:

  1. Data validation: We constantly refine our data to ensure that the geographic grid accurately reflects the target market and potential reach. This involves factors such as population density, consumer behavior and local market trends.
  2. Customization : Local Dominator allows users to customize the geographic grid to their specific needs. This includes adjusting the radius, targeting specific neighborhoods and even excluding certain areas.
  3. Integration with local business data: We encourage users to integrate their local business data, such as delivery areas and hours of service, into the geographic grid. This avoids targeting areas where they cannot deliver services efficiently.
  4. Monitoring and adjustment : It’s important to monitor the performance of the geographic grid and make any necessary adjustments. If you notice negative reviews or a lack of conversions in certain areas, you can refine your targeting.

By following these steps, companies can leverage the power of the geographic grid while minimizing the risks associated with over-targeting or targeting areas that are unsuitable for their services.

Let’s be frank, what are your four tricks for getting a good geographic grid? related to comments? or ad configuration?

Here are four tips for getting a good geogrid and and optimize your local SEO:

  1. Accurate data: Ensure that your company information, including name, address, telephone number (NAP) and service areas, is consistent across all platforms. This includes your website, your Google business profile and other online directories.
  2. Targeted keywords: Use relevant keywords in your company name, website content and GBP listing to help Google understand your services and target audience.
  3. Regular updates: Keep your GBP listing up to date by adding fresh content, original photos related to your business or services, and announcements. This will show Google that your company is active and committed to its customers.
  4. Encourage reviews: Positive reviews can significantly improve your ranking in local search engines. Encourage satisfied customers to leave comments on your GBP listing, and respond promptly to all feedback, whether positive or negative.

Here’s another piece of advice I have for those of you with businesses in multiple locations:

When managing multiple GMB lists, it’s essential to maintain a consistent brand name across all sites. For example, if your company’s name is Cactus Plumbing and Air, use this exact name for all your Arizona listings. Avoid adding unnecessary additions or modifiers to your brand name, as this can confuse Google’s algorithms and lead to poor rankings.

What are your plans for Local Dominator up to 2025?

Local Dominator is constantly evolving to stay at the cutting edge. We are delighted to announce our next releases:

Local Dominator’s roadmap for 2025 includes a number of important developments, starting with the release of Local Dominator 2.0 at February 2025. This version will feature a complete overhaul of the user interface (UI) and user experience (UX), and introduce numerous enhancements, add-ons and new features.

The main areas of evolution and future improvements for 2025 are as follows:

  1. Local Dominator 2.0 – A major release scheduled for February 2025focusing on a redesigned interface, improved user-friendliness and the addition of advanced tools.
  2. Ongoing feature enhancements – Ongoing improvements to the SERP trackerand Maps dynamic sharing link and recurring analyses are all part of a strategy aimed at refining basic functionalities.
  3. AI integration – Further leverage AI to automate tasks such as ticket writing, assessments and Q&A, building on the work already done in 2024.
  4. Mobile optimization – Further improve mobile responsiveness and overall functionality for mobile users, to ensure a seamless experience across all devices.
  5. Public API expansion – Expand the scope and capabilities of the public API, enabling third-party integrations and extended use cases for companies using the platform.

Throughout 2025, we will continue to improve core functionality and infrastructure upgrades to ensure that Local Dominator remains a leader in local SEO. Our commitment is to provide a platform that adapts to our users’ needs and delivers the best possible results.

Thank you very much Eldar for your time and this excellent interview. For those interested in Local Dominator, here’s a full video review: