Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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About Nicolas Laustriat

Diplômé du CESI, concepteur, intégrateur multimédia, j’ai longtemps travaillé en free-lance début 2000, avant d’intégrer EQUANCY, cabinet de conseil stratégique en Marketing et Communication, où j’ai déployé la nouvelle stratégie de communication online de LAFARGE en 2003. Redevenu indépendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activité de consultant digital, d’intégrer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et référencement. En 2010, j’intègre l’INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) pour présenter aux grandes entreprises internationales l’évolution des pratiques d’influence online. J’accompagne aussi bien des grands comptes dans l’excellence de leur utilisation du média Internet (bonnes pratiques, mutualisation et déploiement, gestion de crise etc.) que des chefs d’entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). Témoignages de mes clients : https://www.business-ereputation.com/avis-clients/

Driving instructor in Evry and influencer on TikTok: it’s possible!

By |09/25/2023|Non classifié(e), Retailer / Merchant|

I already touched on this subject a while ago with the Plumber star of Linkedin, but some tradesmen or individual entrepreneurs stand out from the crowd and really manage to make their business shine on social networks. Today, here's the example of Kris, a driving instructor who's doing a great job and seeing his digital reputation soar.

Guide for traders and entrepreneurs: Social security for the self-employed

By |09/18/2023|Retailer / Merchant|

As already stated in a previous article, when I don't have anything new to publish on e-reputation trends (or how to improve your reputation and visibility as a business owner), well, I prefer to write an article that is useful to the latter, on subjects that I myself have faced as an entrepreneur.

Legal essentials for a merchant’s website

By |09/07/2023|Business, E-reputation, Google My Business, Non classifié(e), Retailer / Merchant|

The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.

Protect your company’s Google listing from attacks by competitors or hackers!

By |09/04/2023|Google My Business, Non classifié(e), Retailer / Merchant|

There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).

Infographic: the important fields to be updated and optimised in Google My Business

By |09/01/2023|E-reputation, Google My Business|

To help you get started on your e-reputation, I have decided to provide some essential information. I will start with Google My Business (TripAdvisor and others will follow in a few weeks' time). Here you will find an infographic showing you all the fields you need to master to increase your visibility! And for each one, a little advice on how to implement it.

Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…

By |08/28/2023|Google My Business, Non classifié(e)|

Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...

DMA Act: big changes for Google (SERP and My Business) and businesses in 2024

By |08/25/2023|Business, E-reputation, Non classifié(e)|

In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.

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