Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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About Nicolas Laustriat

Diplômé du CESI, concepteur, intégrateur multimédia, j’ai longtemps travaillé en free-lance début 2000, avant d’intégrer EQUANCY, cabinet de conseil stratégique en Marketing et Communication, où j’ai déployé la nouvelle stratégie de communication online de LAFARGE en 2003. Redevenu indépendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activité de consultant digital, d’intégrer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et référencement. En 2010, j’intègre l’INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) pour présenter aux grandes entreprises internationales l’évolution des pratiques d’influence online. J’accompagne aussi bien des grands comptes dans l’excellence de leur utilisation du média Internet (bonnes pratiques, mutualisation et déploiement, gestion de crise etc.) que des chefs d’entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). Témoignages de mes clients : https://www.business-ereputation.com/avis-clients/

The hidden costs of a bad online reputation: an underestimated danger for businesses

By |02/05/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.

Google My Business integrates SMS and WhatsApp: a revolution for businesses?

By |01/31/2025|Google My Business, Retailer / Merchant|

SMS and WhatsApp messages can be directly integrated into GMB, enabling faster, smoother interaction. This new feature offers major opportunities for professionals wishing to improve their customer service and increase conversions.

Suspended Google My Business listing: identifying the suspension level

By |01/27/2025|Business, Google My Business, Retailer / Merchant, SEO Expert|

Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.

How do you know if your website has been penalized by Google? A practical approach for SMEs and VSEs

By |01/16/2025|Google My Business, SEO Expert|

There are tools and solutions to help you diagnose this type of problem and remedy it quickly. Here's a practical guide, specially designed for SMEs and VSEs, with direct links to essential tools.

Find a GMB review collection link without owning it

By |01/15/2025|Google My Business, SEO Expert|

The "Review Link Generator for Google My Business" Chrome extension is here to help if you don't have access to your Google my business back office, or if you want to start collecting reviews on a listing you don't yet own. The process allows you to generate a direct link to a company's Google review section.

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