Google My Business: how long does it take to optimize your profile?
Optimizing your Google My Business profile is essential for improving your online visibility and attracting more customers. However, many people wonder how long [...]
The pitfalls of Solocal and Yellow Pages for retailers
Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.
How does Tripadvisor work: a practical guide for travellers?
Are you passionate about travel and want to make the most of your adventures? Tripadvisor is the ideal tool to accompany [...]
Google bug: customer reviews have been disappearing for days – what can you do?
For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.
The hidden costs of a bad online reputation: an underestimated danger for businesses
The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.
How to stop appearing on Tripadvisor: a practical guide?
Managing your establishment's online presence can sometimes be a challenge. If you no longer wish to appear on Tripadvisor, it's essential [...]
Google My Business integrates SMS and WhatsApp: a revolution for businesses?
SMS and WhatsApp messages can be directly integrated into GMB, enabling faster, smoother interaction. This new feature offers major opportunities for professionals wishing to improve their customer service and increase conversions.
How Tripadvisor works: a complete guide for users?
Tripadvisor is one of the world's most popular travel platforms, offering users a space to share their reviews and recommendations on [...]
Suspended Google My Business listing: identifying the suspension level
Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.
How do you know if your website has been penalized by Google? A practical approach for SMEs and VSEs
There are tools and solutions to help you diagnose this type of problem and remedy it quickly. Here's a practical guide, specially designed for SMEs and VSEs, with direct links to essential tools.