Name: Business Ereputation - Expert Google My Business
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About Nicolas Laustriat

Diplômé du CESI, concepteur, intégrateur multimédia, j’ai longtemps travaillé en free-lance début 2000, avant d’intégrer EQUANCY, cabinet de conseil stratégique en Marketing et Communication, où j’ai déployé la nouvelle stratégie de communication online de LAFARGE en 2003. Redevenu indépendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activité de consultant digital, d’intégrer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et référencement. En 2010, j’intègre l’INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) pour présenter aux grandes entreprises internationales l’évolution des pratiques d’influence online. J’accompagne aussi bien des grands comptes dans l’excellence de leur utilisation du média Internet (bonnes pratiques, mutualisation et déploiement, gestion de crise etc.) que des chefs d’entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). Témoignages de mes clients : https://www.business-ereputation.com/avis-clients/

Wikipedia, e-reputation and personal branding: why everything will change in 2026

E-reputation, SEO Expert

Wikipedia, e-reputation and personal branding: why everything will change in 2026

By Nicolas Laustriat|01/06/2026|E-reputation, SEO Expert|

The belief that a Wikipedia page is indispensable for building a professional e-reputation has long dominated personal branding strategies. This vision is now a thing of the past. The evolution of Google's Knowledge Graph, the emergence of GEO (Generative Engine Optimization) and the rise of generative search engines are radically transforming the rules of the game. For entrepreneurs, managers and professionals wishing to control their digital image, understanding these changes is becoming a strategic priority.

The essential elements of an SEO-optimized product sheet

SEO Expert

The essential elements of an SEO-optimized product sheet

By Nicolas Laustriat|01/05/2026|SEO Expert|

Online visibility is more than ever at the heart of commercial concerns. Optimizing a product data sheet for SEO has therefore become an obligation. Every element of this file, from the title to the descriptions, is important in attracting and retaining the loyalty of search engines and consumers alike.

How to rank in several cities with a single Google Business Profile (ex GMB) entry

E-reputation, Google My Business, Retailer / Merchant, SEO Expert

How to rank in several cities with a single Google Business Profile (ex GMB) entry

By Nicolas Laustriat|12/20/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

geographic proximity is a major factor in Google Maps ranking. This bias has a name. The Proximity Bias. The closer an establishment is to the surfer, the more likely it is to appear in the Local Pack. In practice, this means that a company located in city A becomes virtually invisible for searches carried out in cities B, C or D, even if it actually operates in these areas.

Google My Business in 2026: what’s really changing (and how to prepare)

E-reputation, Google My Business, Retailer / Merchant, SEO Expert

Google My Business in 2026: what’s really changing (and how to prepare)

By Nicolas Laustriat|12/18/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The real topic of 2026 is two operational shifts that affect your reputation, your processes and your local SEO: "pseudonymous" reviews (posted with a nickname and photo) and owner responses now reviewed by Google before publication.

Local SEO 2026: the factors that really matter to be visible on Google, Maps and in AI search

E-reputation, Google My Business, SEO Expert, Tripadvisor

Local SEO 2026: the factors that really matter to be visible on Google, Maps and in AI search

By Nicolas Laustriat|12/03/2025|E-reputation, Google My Business, SEO Expert, Tripadvisor|

Every year, Whitespark's excellent Local Search Ranking Factors study serves as a compass for local SEO. Here's a summary and a "between the lines" reading, to turn this data into concrete action for your local visibility in 2026.

When should you ask your customers for a Google review?

E-reputation, Google My Business, Retailer / Merchant, SEO Expert

When should you ask your customers for a Google review?

By Nicolas Laustriat|11/16/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Can you imagine getting several times as many Google reviews without harassing your customers? The key is not only in the message... but in the moment you ask for it. It's in the optimum context that you get the best reviews, and that's what I present in the 17 review-gathering scenarios in my guide. Here are a few facts to get you thinking about the best time to ask for a review.

Personalized PVC cards: a powerful asset for local businesses

Business, Retailer / Merchant

Personalized PVC cards: a powerful asset for local businesses

By Nicolas Laustriat|11/13/2025|Business, Retailer / Merchant|

The personalized pvc card is a simple, durable and particularly effective tool for strengthening customer loyalty and encouraging in-store returns. Thanks to its sturdiness, professional appearance and personalization possibilities, the plastic card offers a tangible presence that accompanies customers on a daily basis.

New in Google Business Profile – multi-fiche articles and posts: real time savings

E-reputation, Google My Business, Retailer / Merchant, SEO Expert

New in Google Business Profile – multi-fiche articles and posts: real time savings

By Nicolas Laustriat|10/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has introduced an enhancement eagerly awaited by all multi-location networks: after publishing a Post on a Google Business Profile, the interface offers to copy this update to other profiles you manage, with a selection of the locations concerned.

How do Trustpilot reviews influence customer decisions?

E-reputation, Retailer / Merchant, SEO Expert

How do Trustpilot reviews influence customer decisions?

By Nicolas Laustriat|10/10/2025|E-reputation, Retailer / Merchant, SEO Expert|

It's a fact: consumer decision-making is increasingly influenced by online reviews. Platforms such as Trustpilot play a crucial role in the perception and credibility of companies. Let's take a closer look at the benefits of this American platform.

Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation

Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor

Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation

By Nicolas Laustriat|09/19/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

For some time now I've been receiving calls about blackmail linked to fake reviews, I'd read articles in the USA about this trend over the summer and since yesterday I've personally been the target... ;-( so a short article was necessary to show you this practical case and how I was going to try and remove this!

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