What not to do when looking for local SEO reviews:
Don’t focus on just one platform: reach out to your audience where they are, because if they frequently turn to Yelp to leave reviews, chances are other customers are looking there for information about your brand. You don’t want to overwhelm people with options and create decision paralysis, but give them two or three options for review sites.
Don’t pay for advice and don’t encourage it: Never. Never, never, never.
Don’t ask people to leave false reviews: it’s bad taste, it’s bad business, and it’ll come back to bite you.
Don’t leave false reviews for your competitors: As with asking for false positive reviews, leaving negative reviews that aren’t accurate or true won’t be good for you. Don’t do it.
Don’t ignore the feedback you receive: View negative reviews as an opportunity to provide your customers with a better product, service or experience. Accept feedback and learn from it, otherwise you’re doomed to repeat the mistakes of the past.
Don’t use Facebook’s autoresponder for reviews: People know this and you’ll lose their trust.
Don’t delete negative reviews: Use them as a tool to show current and potential customers that you’ve taken feedback seriously and improved your business.
I am a CESI graduate, designer and multimedia integrator. I worked as a freelancer for a long time at the beginning of 2000, before joining EQUANCY, a strategic marketing and communication consultancy, where I deployed LAFARGE's new online communication strategy in 2003. Having become independent again in 2006, my expertise attracted attention and in 2009, in addition to my work as a digital consultant, I joined CEGOS as a trainer on the web project management, e-reputation and SEO modules. In 2010, I joined INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) to present the evolution of online influence practices to large international companies. I assist major accounts in their excellent use of the Internet (best practices, sharing and deployment, crisis management, etc.), as well as business leaders and brands concerned with monitoring (and maintaining) their e-reputation, and communication agencies (white label). Testimonials from my clients: https://www.business-ereputation.com/avis-clients/
