Effective customer loyalty strategies
Customer loyalty is an essential pillar of any company's long-term success. In an increasingly competitive business environment, it's crucial not only to attract new customers, but also to keep them engaged and satisfied. [...]
Google my business: History and review of the initial release date
Launched in 2012, Google My Business revolutionized the way local businesses could promote themselves online. Thanks to this platform, SMEs were able to optimize their visibility on Google's search engine, attracting more customers [...]
How to add a restaurant on Tripadvisor: a step-by-step guide?
Adding a restaurant to Tripadvisor is a crucial step in increasing your online visibility and attracting new customers. This step-by-step guide will walk you through the process, from creating your restaurant listing to [...]
Google My Business: how long does it take to optimize your profile?
Optimizing your Google My Business profile is essential for improving your online visibility and attracting more customers. However, many people wonder how long it takes to see the results of this optimization. It's important to [...]
The pitfalls of Solocal and Yellow Pages for retailers
Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.
How does Tripadvisor work: a practical guide for travellers?
Are you passionate about travel and want to make the most of your adventures? Tripadvisor is the ideal tool to accompany you on your peregrinations. This online platform, a veritable mine of information, [...]
Google bug: customer reviews have been disappearing for days – what can you do?
For several days now, a bug has been affecting Google Business Profile listings, causing customer reviews to suddenly disappear. Many businesses are left with missing reviews, which can impact their online visibility and credibility. If you're affected, here's a guide to understanding the situation and trying to recover your reviews.
The hidden costs of a bad online reputation: an underestimated danger for businesses
The hidden costs associated with a bad reputation can be far more devastating than anticipated, affecting key aspects of the business. Here are five hidden costs that most managers don't discover until it's too late.
How to stop appearing on Tripadvisor: a practical guide?
Managing your establishment's online presence can sometimes be a challenge. If you no longer wish to appear on Tripadvisor, it's essential to understand how the platform works and the steps you need to [...]
Google My Business integrates SMS and WhatsApp: a revolution for businesses?
SMS and WhatsApp messages can be directly integrated into GMB, enabling faster, smoother interaction. This new feature offers major opportunities for professionals wishing to improve their customer service and increase conversions.
How Tripadvisor works: a complete guide for users?
Tripadvisor is one of the world's most popular travel platforms, offering users a space to share their reviews and recommendations on a multitude of places, from hotels and restaurants to tourist attractions and [...]
Suspended Google My Business listing: identifying the suspension level
Why does Google apply these suspensions? The answer lies in the three possible levels of suspension: the Google account itself, the Business Profile account or the listing as such. Each level has its own specific causes, consequences and solutions.
How do you know if your website has been penalized by Google? A practical approach for SMEs and VSEs
There are tools and solutions to help you diagnose this type of problem and remedy it quickly. Here's a practical guide, specially designed for SMEs and VSEs, with direct links to essential tools.
Find a GMB review collection link without owning it
The "Review Link Generator for Google My Business" Chrome extension is here to help if you don't have access to your Google my business back office, or if you want to start collecting reviews on a listing you don't yet own. The process allows you to generate a direct link to a company's Google review section.
The advantages of being a local guide on Google
Being a Local Guide on Google offers many advantages, for both individuals and businesses. The program, known as Local Guides, enables users to share their local experience and knowledge by writing reviews, posting [...]
SEO Expert Interview #3: Sylvain Le François, CEO of Backlinks.fr
The backlink market... essential for any company seeking visibility and traffic on its site (and in its store). Interview with one of France's leading providers: Sylvain Le François of Backlinks.fr
Send SMS to request google reviews
Business E-réputation is proud to present its new partner: SMS Avis. This innovative solution makes it possible to collect, manage and promote customer reviews efficiently, thanks to a simple, intuitive approach. And at an ultra-competitive price compared with the competition.
Understanding the customer journey: key steps for improving the user experience
The customer journey is a crucial concept in marketing and user experience. It represents all the stages through which a consumer passes, from the recognition of his or her need to the search [...]
Energy renovation: 5 criteria for selecting the best craftsman in 2025
Discover 5 essential criteria for selecting a qualified energy renovation craftsman in 2025. Certifications, guarantees, quotes: optimize your work with complete confidence. SPOILER: it's all about e-reputation!
How can you assess customer satisfaction with an effective questionnaire?
Evaluating your customers' satisfaction is essential to understanding their needs and improving your products or services. A well-designed satisfaction questionnaire gathers valuable information about your customers' experiences and expectations. By asking the right [...]
How can I recover my Tripadvisor account easily?
Recovering your Tripadvisor account can sometimes seem complicated, especially if you no longer have access to your e-mail address or have forgotten your login details. However, with clear steps and practical advice, it's [...]
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?