Google My Business keywords: How to optimize your local visibility
Improving your local online visibility is essential for any business wishing to attract more customers. Google My Business keywords are a fundamental pillar for optimizing your business listing and increasing your profile in local searches. [...]
How to appear on Google Maps to increase your local visibility?
Appearing on Google Maps has become essential for businesses looking to increase their local visibility. By optimizing your local SEO, you can not only attract more customers, but also strengthen your online presence. [...]
Understanding the role of a local guide on Google
Discovering authentic places and getting reliable information on your travels just got easier thanks to local guides on Google. These local enthusiasts share their opinions, photos and knowledge to enrich Google Maps, offering [...]
Google Card rules for medical practices and practitioners
Here's a recurring case that requires some clarification: Professionals in direct contact with patients or customers, such as doctors, lawyers, dentists, real estate agents, etc., can have a separate list from that of their main establishment.
Local SEO Expert Interview #2: Sébastien Schuller, CEO of Karedess
There are people like that, where everything just happens, and trust is built up step by step... And that's the case with Sébastien Schuller, CEO of the Karedess agency. It's not competition. No! it's an enlarged offer... ;-) Come on, Sébastien, let's start the interview!
Local SEO Expert Interview #1: Eldar Cohen, creator of localdominator.com
For some time now, I've had the ambition to open up the editorial content of the Business e-reputation site to experts and creators of tools related to SEO and local referencing. This is the very first of what I hope will be a long series.
Webinar collecting opinions CCI belfort and Laboutic.fr
On Monday September 2, to get the new school year off to a good start, I had the chance to take part in a webinar for the CCI du Territoire de Belfort and their entrepreneur support module. The ereputation webinar was on my favorite subject: collecting opinions!
How to increase the local visibility of your digital assets (sites, GMB, GBP, etc.)
Here are the essential steps to follow, based on a case study of a local cleaning services company in the French market.
Economie.gouv.fr talks about online reviews and e-reputation ?!?
2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I'd share my expert point of view.
New tool to remove reviews from your Google business profile
Google has just launched a new management tool for removing (negative) reviews left on your Google My Business listing. I talk about it at the end of this article. It's an opportunity for me to list the (legal) solutions available for removing a Google review.
The 11 essential fields in your google business profile that influence your ranking
IN BRIEF Company name: Make sure it's clear and consistent with your sign. Address: Enter a precise address to help you locate us. Telephone: Provide a contact number that [...]
Google My Business: Watch out for suspended listings! How to anticipate it?
Google My Business listings suspended. This situation can have disastrous consequences for merchants, but it can be anticipated and avoided by checking certain data and ensuring that the listing is compliant.
Google drops chat and call history features from business listings: what merchants and VSEs need to know
You may have received an email alerting you (If you're a business profile user), Google, has announced the removal of chat and call history functionality from business listings from July 31, 2024.
avis-verifies.com : Not-so-verified reviews…
Since the Google changes last March and the display of cross-platform reviews, we've had to "water all the review plants". Let's take a look at the one I dislike the most: avis-verifies.com.
Top 10 Google Business Profile KPIs to measure
The best business profile KPIs on Google are relevant for businesses to rank higher and appear when users perform related searches.
The impact of Google Knowledge Graph on e-reputation
Understanding the impact of the Google Knowledge Graph on e-reputation is crucial for any organization. This article explores how this tool influences the public perception of brands and individuals, and provides strategies for harnessing it for the benefit of your digital image.
Tips for Google listings of companies without customer reception & physical business premises
You don't have a shop where you can welcome your customers? Do you run an online-only business? Maximize your online impact and expand your local audience with these consolidated tips designed to boost the use of Google My Business in the discovery of your business.
Tracking GMB statistics in Looker Studio
A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.
Tip: how to hide Google My Business temporarily
I've said it many times: the Google My business interface is unbeatable... that was already the case with the old one, but the new one is breaking records... you can't find all the options. I'll give you a tip I use when customers have a communication crisis or a flurry of bad reviews following a bad buzz...
9 ways to delete negative reviews or content
Negative reviews are often very difficult for retailers or entrepreneurs to accept, especially when they are unjustified. I've often had customer reviews left on bad files or simply defamed by a jealous competitor. But it's very complicated to assert one's rights and win a case for the deletion of a review or content. We'll look at all the possible avenues here.
The end of free Google .SITE websites
On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question "but whyiiiii?"
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?