Myths and beliefs about Google My Business rankings
Through testing and perseverance, we learn what works and what doesn't... for Google... Or for your customers.... 2 different things... 2 visions
The main reasons for suspending a Google My Business listing
There isn't a week these days that I don't get calls from stressed-out merchants who've just had their google my business listings suspended by google, so I'm going to list here the main causes identified and validated by fellow SEOs.
Retailers are (and should be) artists: I’ll tell you why!
As I do every week, I'm pulling out my little file of content and article ideas for you, my dear merchants... And I'd written this one down, following a superb initiative I'd seen from [...]
How do I remove a fake facebook review?
I often talk about Google My business on this site, but as already stated in the past there are multiple sites where you can manage reviews and therefore your reputation as a merchant... Facebook is one of them.
Being an innovative retailer with a superb reputation: the example of the plumber
Once upon a time, there was a young plumber who took advantage of social networks to develop his business and make a name for himself. Using innovative methods and unique tricks, he succeeded in standing out from the competition and attracting the attention of the general public.
Why are Google company profiles suspended?
Google business profiles are a great way for businesses to present themselves on Google and provide valuable information to potential customers. However, it's essential to follow Google's strict guidelines to avoid business profile suspension. In [...]
Artificial intelligence and fake reviews: how ChatGPT is disrupting TripAdvisor and other review platforms
Artificial intelligence raises ethical questions about its use, particularly when it comes to online reviews.
How to deal with poor Google Business Profile ratings like a pro?
It's important to know how to handle bad Google reviews professionally. In this article, we'll give you some tips on how to handle bad Google My Business reviews like a professional.
How can companies protect themselves against fake online reviews?
Fake online reviews are a scourge for businesses, fortunately, there are steps businesses can take to protect themselves against fake online reviews.
Google local campaigns for retailers: a good idea or not?
Google Local Campaigns via Google Business Profile is a digital marketing tool that enables local merchants to promote their business on Google Maps and in local search results.
How Google Maps fights false contributions with artificial intelligence and machine learning
Following the article on the subject of fighting spam on google maps, I thought I'd take a closer look at the subject and give you a summary...
Key factors for Google My Business positioning and performance
We'll examine the key factors that influence the positioning and performance of your business listing in Google My Business.
Why isn’t your website ranked in the top 3 (pack 3) of Google Maps?
Having trouble ranking your website in the Google Maps 3 pack? You're not alone. Every day, companies and retailers of all sizes find that their website doesn't appear on the first page of search engine results.
102 Online platforms to create your company profile and get reviews or stars
I often talk about Google My Business / Google Business Profile here, because it's the one that displays very well and very strongly in Google search results. But there are plenty of others around the world, depending on your activity, where it would be perfectly possible to open a .... listing. I've listed 107 of them for you.
What are the alternatives to the Google My Business local service for retailers?
There are alternatives to GMB that can help promote your business. Let's take a look at some of the most popular alternatives.
New GMB feature: Profile power
Now online to help listing owners determine the level of optimization still possible. Please note that this is the level of optimization as seen by Google... and not as seen for local SEO or marketing optimization...;-)
Google accidentally blocked and suspended Local Guides reviews and ratings
Google accidentally removed legitimate, rule-based reviews submitted by local guides from Google Maps.
Has your Google My Business listing been suspended? Why has it been suspended? What can you do?
There are many reasons why your Google my business (or Google my profile) listing may have been suspended. I'm going to take a look at a few of them to give you some ideas [...]
The digital reputation (e-reputation) of businesses and retailers
A local shopkeeper's e-reputation can be an asset or a burden for his or her business. So it's important to manage it consciously and thoughtfully.
What’s the difference between “Google Customer Reviews” and “Google Business Profile”?
A confusion often made by my customers, and therefore I prefer to explain it. Google Customer Reviews and Google Business Profile are two different tools offered by Google for businesses.
My customers’ google reviews don’t appear!
There are many reasons why a review on Google My Business will not be published. Here are the most common...
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?





















