Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Header - business-ereputation-logo-trans - Business Ereputation

Facebook remains one of the most powerful platforms for building local visibility, engaging customers, and shaping your online reputation. But using it effectively requires more than just posting occasionally — it’s about strategy, consistency, and knowing how to make the algorithm work for you.

In this section, we offer practical advice to help businesses of all sizes make the most of Facebook. Whether you’re a local shop, a service provider, or a growing brand, you’ll find tips to optimise your page, improve engagement, respond to comments, and run efficient ad campaigns.

Facebook is not dead — it’s evolving. And those who adapt can still gain a strong competitive edge, especially in local markets where trust and visibility go hand in hand.

You’ll learn how to create impactful content, use Meta Ads wisely, turn customer feedback into social proof, and avoid common mistakes that damage credibility. Everything here is grounded in real-world cases and expert experience.

Our goal is to help you turn your Facebook presence into a reputation asset — not just a marketing channel.

Welcome to the section dedicated to mastering Facebook for your business.

Why companies need to diversify their online review platforms (and stop relying solely on Google)

By |07/18/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, Tripadvisor|

As you know, customer reviews have become one of the most powerful levers for boosting the visibility, credibility and local referencing of a business. While Google My Business remains an essential pillar for appearing in local search results, limiting yourself to it becomes risky - and counter-productive. Here's why it's essential to diversify your online review sources now.

E-reputation: turning a negative review to your advantage

By |06/23/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

I tell all my sessions: a negative review is an opportunity, and here's a great example! An unpleasant review is leverage to show that the listing and its rating are real, and your professionalism to solve problems. The Lille restaurant Les Tontons Afro recently demonstrated this.

How do you effectively create a location on Instagram?

By |05/10/2025|E-reputation, Facebook, Retailer / Merchant, SEO Expert|

Creating a location on Instagram is a great way to increase the visibility of your posts and your business. Whether it's for a special event, branding or simply to add a touch of creativity to your posts, knowing how to effectively create and use a custom location can make a big difference to your social media strategy.

How and what to connect between your website and your Google My Business listing?

By |03/13/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert|

Optimize your local SEO by connecting your site to Google My Business! Track clicks, microdata, customer reviews, automation... Discover how to boost your visibility and attract more customers. 🚀

9 ways to delete negative reviews or content

By |01/24/2024|Facebook, Google My Business, Non classifié(e), Retailer / Merchant|

Negative reviews are often very difficult for retailers or entrepreneurs to accept, especially when they are unjustified. I've often had customer reviews left on bad files or simply defamed by a jealous competitor. But it's very complicated to assert one's rights and win a case for the deletion of a review or content. We'll look at all the possible avenues here.

Digital transformation: how can you finance it as an SME or retailer?

By |06/29/2023|Facebook, Google My Business, Non classifié(e)|

The future is digital, and our SMEs and retailers (for the most part) have understood this. But the question remains: how to finance this essential digital transformation? The French government has thought of you, and introduced the digital cheque. We tell you all about it.

Go to Top