The latest from Google My Business
Google continues to improve its Google My business service, and is accelerating at all levels. The end of 2023 was a fine example of this. I've summarized here a number of new features available in the USA and currently being rolled out worldwide.
Buying Google reviews: the wrong idea (and shooting yourself in the foot)
The idea of buying Google reviews raises an important question: is this a wise strategy for attracting and convincing customers? The answer is a resounding no. And I'll show you why.
The difference between FAQ and Q&A in Google My Business
The confusion between F.A.Q. and questions/answers is often made by my customers, prospects and myself on the google help forums, and so I prefer to clarify this point in an article that will also serve as a reference when I'm asked the question again. I admit it's not easy to find for someone who's just created a listing and is discovering the "ergonomics" (the quotation marks are important) of Google My Business, now known as Google Business Profile.
Replay Webinar E-reputation by Hiptown
On November 16, 2023, Hiptown, one of France's leading coworking firms, welcomed me to talk about e-reputation. A webinar covering the basics with a few tips...;-)
Protect yourself against brand spoofing on Google My Business
As I mentioned in a recent article, file hijacking methods are starting to become important, which also explains why Google is increasing its controls and file suspensions.
Google now displays waiting times for certain medical appointments
Google has added a new feature for certain urgent care centers and medical facilities, allowing users to find out the estimated waiting time for an appointment. These details are displayed on the establishment's page and also in Google's local pack.
Study on the authenticity of google reviews and their impact on businesses
I could have used a catchier title... 10% false google reviews... but no...;-) an excellent study on false negative or positive reviews has been released... deciphering.
Driving instructor in Evry and influencer on TikTok: it’s possible!
I already touched on this subject a while ago with the Plumber star of Linkedin, but some tradesmen or individual entrepreneurs stand out from the crowd and really manage to make their business shine on social networks. Today, here's the example of Kris, a driving instructor who's doing a great job and seeing his digital reputation soar.
Guide for traders and entrepreneurs: Social security for the self-employed
As already stated in a previous article, when I don't have anything new to publish on e-reputation trends (or how to improve your reputation and visibility as a business owner), well, I prefer to write an article that is useful to the latter, on subjects that I myself have faced as an entrepreneur.
Legal essentials for a merchant’s website
The digital trend in consumer behavior is driving an explosion of small businesses online. If you're a merchant looking to enter the digital world, it's essential to be aware of certain legal obligations. Here's a comprehensive guide to navigating this world with confidence.
Protect your company’s Google listing from attacks by competitors or hackers!
There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).
Infographic: the important fields to be updated and optimised in Google My Business
To help you get started on your e-reputation, I have decided to provide some essential information. I will start with Google My Business (TripAdvisor and others will follow in a few weeks' time). Here you will find an infographic showing you all the fields you need to master to increase your visibility! And for each one, a little advice on how to implement it.
Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…
Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...
DMA Act: big changes for Google (SERP and My Business) and businesses in 2024
In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.
The risks of a fast-growing google reviews strategy
I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.
Google introduces media/social networking links to company profiles
The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...
Google My Business vs TripAdvisor: A detailed comparison
I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.
Measures and assistance for professionals affected by the riots in July 2023
The riots of July 2023 have left their mark and a bitter taste! To deal with these situations, the government has put in place a range of measures to support professionals affected by the deterioration of their businesses. Here's a detailed overview of these initiatives, as well as advice on how to make the most of these opportunities.
When to create a Google Business Profile (Google My Business)?
This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.
Elevator pitch: The advantages of Google my Business
I'm often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs... so I've decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I've chosen the "ELEVATOR PITCH" method.
Digital transformation: how can you finance it as an SME or retailer?
The future is digital, and our SMEs and retailers (for the most part) have understood this. But the question remains: how to finance this essential digital transformation? The French government has thought of you, and introduced the digital cheque. We tell you all about it.
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?