Google Local Campaigns via Google Business Profile is a digital marketing tool that enables local merchants to promote their business on Google Maps and in local search results. but is it really useful for retailers in the short or long term?

Google local campaigns: what are they?

The Google Business Profile is a free business listing that any business can create on Google My Business. This allows the business to enter important information about itself, such as its address, phone number, opening hours and photos. The information on the Google Business Profile is used by Google to display local search results for users of Google Maps and Google Search.

Google’s local campaigns use this information to display relevant ads to users of Google Maps and Google search. Ads can be business promotion ads, sales ads or discount ads. Merchants can also add photos, product descriptions and links to their website to encourage customers to visit their business.

Benefits for retailers

Local Google campaigns are advantageous for local merchants who have just opened their store, mainly for several reasons. Firstly, Google local campaigns enable merchants to reach local customers at a specific time when they are looking for a product or service similar to the company’s own. Secondly, Google local campaigns are generally less expensive than other forms of advertising, as they are geographically targeted and can be adjusted to suit a specific budget. Thirdly, Google local campaigns enable merchants to track the effectiveness of their ads by providing data such as the number of clicks, views and conversions.

Finally, Google local campaigns enable merchants to stand out from their competitors by creating an attractive business profile and offering special promotions for local customers. This can help retain existing customers and attract new ones.

And over time?

This is where you need to consider whether or not to keep this feature, because once you’ve increased your visibility, and consequently your customer and review flow. As soon as you have enough reviews to enter local Pack 3, it’s no longer worthwhile continuing with this feature, or else on other keywords or to display in other locations (take a look at the video below and the USE AFFILIATE LOCATION field…;-).

In summary, Google local campaigns via Google Business Profile are a powerful digital marketing tool for local merchants. They enable merchants to reach local customers efficiently and cost-effectively, while offering unique promotions and benefits. If you’re a local merchant, it’s highly recommended that you create your business profile on Google My Business and use it to create local Google campaigns for your business.

Here is the official google page on the subject: https: //support.google.com/google-ads/answer/9118358?hl=FR&ref_topic=3121941&sourceid=awo&subid=FRfr-xs-edm-aw-q223_GMB_LC