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IN BRIEF

  • Company name: Make sure it’s clear and consistent with your sign.
  • Address: Enter a precise address to help you locate us.
  • Telephone: Provide a contact number that is easy to reach.
  • Category: Choose the category most relevant to your business.
  • Opening hours: Inform your customers about your opening hours.
  • Description: Write a concise and engaging description of your company.
  • Photos: Publish quality images to attract attention.
  • Website: Add a link to your official website for more information.
  • Customer reviews: Encourage feedback to boost your credibility.
  • Frequently asked questions: Answering common questions can improve the user experience.
  • Attributes: Mention specific features (accessibility, services offered, etc.).

 

In a world where online visibility is crucial to attracting customers, optimizing your Google Business profile is essential. The information you enter plays a key role in your ranking in search results. In fact, certain fields are particularly influential and deserve special attention. Discover the 11 essential elements of your profile which, if properly filled in, can considerably improve your performance and visibility on Google.

 

Importance of your profile fields

 

A well-optimized Google Business profile is crucial to improving your local visibility. Beyond simple registration, it’s essential to complete the relevant fields in order to positively influence your Google ranking. Here are the key fields to focus on.

 

Company title

 

Your company title should be clear and reflect your business. Avoid unnecessary additions, as Google values the relevance of the name when users are searching for services or products.

 

Company description

 

The description allows you to present your services in an eye-catching way. Use keywords associated with your business while maintaining a natural, engaging tone to attract potential customers.

 

Main category

 

Choosing the right category helps Google understand your business and link it to relevant searches. Think about which category best matches your core business.

 

Address

 

An accurate address is necessary so that customers can locate you easily. Make sure it’s up to date and consistent with the information on your website.

 

Phone number

 

Provide a local telephone number to encourage direct calls. Potential customers often prefer to contact a company by phone before visiting the premises.

 

Opening hours

 

Opening hours must be correctly indicated. Display up-to-date opening times to avoid any confusion for your customers.

 

Photos of your company

 

Photos are essential to attract customers’ attention. Highlight your products, premises and customer experience to create a strong visual impact.

 

Customer reviews

 

Encourage your customers to leave reviews. The more positive reviews your profile has, the more likely it is to attract new customers.

 

Products and services

 

Prepare a section dedicated to the products and services you offer. This will inform your customers and help them choose easily.