Protect your company’s Google listing from attacks by competitors or hackers!
There are a number of historical methods that can damage your Google listing. These can be implemented by your competitors, or sometimes by hackers who want to hijack your customer base for their own profit. Here's a short list, which I'll be updating over time (update coming soon).
Infographic: the important fields to be updated and optimised in Google My Business
To help you get started on your e-reputation, I have decided to provide some essential information. I will start with Google My Business (TripAdvisor and others will follow in a few weeks' time). Here you will find an infographic showing you all the fields you need to master to increase your visibility! And for each one, a little advice on how to implement it.
Google Business Profile rule update: “We’re simplifying our rules and guidelines” or not…
Google recently sent all Google My Business listing owners a link to new "simplified" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...
DMA Act: big changes for Google (SERP and My Business) and businesses in 2024
In light of the European Union's recent decision, Google My Business could undergo major transformations by March 2024. What are the consequences for businesses that rely on this tool? Let's take a look at the possible implications.
The risks of a fast-growing google reviews strategy
I recently had this article headlined "Fake Google reviews published en masse for a new Mandelieu restaurant? The manager defends himself" in my watch... as luck would have it, I know this restaurateur well.
Google introduces media/social networking links to company profiles
The recent Google Business Profile update offers a new opportunity for businesses to boost their online visibility by allowing links to their social media profiles to be added directly to their Google profile. It is currently being rolled out worldwide, and will soon be available in France...
Google My Business vs TripAdvisor: A detailed comparison
I'm often asked which review platform to go to first. Every time I get the same answer: the most visible platform in Google is Google My Business! Now of course, Tripadvisor is a very interesting platform. I compare the two platforms in this article.
Measures and assistance for professionals affected by the riots in July 2023
The riots of July 2023 have left their mark and a bitter taste! To deal with these situations, the government has put in place a range of measures to support professionals affected by the deterioration of their businesses. Here's a detailed overview of these initiatives, as well as advice on how to make the most of these opportunities.
When to create a Google Business Profile (Google My Business)?
This may seem a simple question, but it has a huge impact on the strategy and visibility of your listing... It's not for nothing that Google also asks you for the date of creation of your establishment in the form. Here, I'll go into all the cases in detail, and present my ideal vision.
Elevator pitch: The advantages of Google my Business
I'm often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs... so I've decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I've chosen the "ELEVATOR PITCH" method.
Digital transformation: how can you finance it as an SME or retailer?
The future is digital, and our SMEs and retailers (for the most part) have understood this. But the question remains: how to finance this essential digital transformation? The French government has thought of you, and introduced the digital cheque. We tell you all about it.
Myths and beliefs about Google My Business rankings
Through testing and perseverance, we learn what works and what doesn't... for Google... Or for your customers.... 2 different things... 2 visions
The main reasons for suspending a Google My Business listing
There isn't a week these days that I don't get calls from stressed-out merchants who've just had their google my business listings suspended by google, so I'm going to list here the main causes identified and validated by fellow SEOs.
Retailers are (and should be) artists: I’ll tell you why!
As I do every week, I'm pulling out my little file of content and article ideas for you, my dear merchants... And I'd written this one down, following a superb initiative I'd seen from [...]
How do I remove a fake facebook review?
I often talk about Google My business on this site, but as already stated in the past there are multiple sites where you can manage reviews and therefore your reputation as a merchant... Facebook is one of them.
Being an innovative retailer with a superb reputation: the example of the plumber
Once upon a time, there was a young plumber who took advantage of social networks to develop his business and make a name for himself. Using innovative methods and unique tricks, he succeeded in standing out from the competition and attracting the attention of the general public.
Why are Google company profiles suspended?
Google business profiles are a great way for businesses to present themselves on Google and provide valuable information to potential customers. However, it's essential to follow Google's strict guidelines to avoid business profile suspension. In [...]
Artificial intelligence and fake reviews: how ChatGPT is disrupting TripAdvisor and other review platforms
Artificial intelligence raises ethical questions about its use, particularly when it comes to online reviews.
How to deal with poor Google Business Profile ratings like a pro?
It's important to know how to handle bad Google reviews professionally. In this article, we'll give you some tips on how to handle bad Google My Business reviews like a professional.
How can companies protect themselves against fake online reviews?
Fake online reviews are a scourge for businesses, fortunately, there are steps businesses can take to protect themselves against fake online reviews.
Google local campaigns for retailers: a good idea or not?
Google Local Campaigns via Google Business Profile is a digital marketing tool that enables local merchants to promote their business on Google Maps and in local search results.
Retailers, B2B or B2C companies, organisations, do you want to improve your digital visibility and reputation?