I’m often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs… so I’ve decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I’ve chosen the “ELEVATOR PITCH” method.
Summary and contents of the page
What is an elevator pitch?
The elevator pitch is an essential communication tool for any entrepreneur or business owner. It’s a concise presentation of your company or business idea, which must be convincing and attractive, all in under two minutes – the length of an elevator ride, hence the name.
A good elevator pitch has three key elements: who you are, what you do and what sets you apart. For a business owner, it might look something like: “I’m the owner of ‘La Petite Pâtisserie’, an artisan bakery offering organic and local pastries. We distinguish ourselves by our unique recipes, derived from family traditions, and our commitment to sustainable development”.
The elevator pitch isn’t just for chance meetings. It can be used in many contexts, such as networking meetings, job interviews or trade shows. It’s a great way to grab your audience’s attention and make a memorable impression.
In the end, a successful elevator pitch gives your interviewer a clear overview of your company and the desire to find out more. As an entrepreneur, it’s an indispensable asset for attracting customers, partners or investors.
As you can see, this method can be used for a whole host of things, from introducing a person, a brand or even a product/service. Here, in our case, is Googel My Business (you’ll have to get used to calling it by its new name, Google Business Profile).
In a few words: what are the advantages of Google My Business?
We can summarize in 6 points/advantages Google my Business, a Google service that is now (in 2023) more like a social network than a directory:
1/ APPEARANCE IN THE FIRST POSITIONS 93 times out of 100, search results show GMB at the top of the 1st page (just after paid ads).
2/ THE FREE LISTING & PROFILE on Google, which often finishes at the top of the results.
3/ MULTI-SUPPORT VISIBILITY Engine, Google Map, Desktop , Mobile etc.
4/ IMPROVING LOCAL SEO Local search (products + city) will make you appear and your reputation will give you a boost!
5/ INCREASING TRAFFICA huge boost to your site traffic and incoming calls
6/ SIMPLIFIED RELATIONSHIP WITH INTERNAUTES thanks to Google posts
Clearly an essential, free tool for SMEs and sole traders.
