Would you like to start selling wines and spirits in a physical store and/or online, but don't know how to get a good reputation? It's an important factor in ensuring the success of your business. All you need is a profile as a serious Internet salesperson. Find out here what you need to know to build a good reputation for your wine and spirits business on the Internet.
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Summary and contents of the page
How can wine and spirits sellers exist on the Internet?
To achieve high visibility on the Internet, wine and spirits retailers need to set up a website, social networks or, even simpler, a google profile with a google business profile. This can involve creating a sales site (e-commerce) or working with an existing platform (marketplace). In either case, the seller must present his or her products, expertise (knowledge of wine, producers) and services (chilled champagne, promotions, etc.). In particular, he must highlight the subtleties of his trade and demonstrate his experience.
To simply exist on the internet, wine and spirits sellers must have a google business profile, a free service offered by Google. To create a google business profile for a wine and spirits retailer, you need to create a google account. Then fill in the google business form with all the necessary information. On the form, you'll enter your essential details (address, opening hours, specialities, products, photos, videos, etc.).
This form will enable you to collect customer reviews, the famous 5-star satisfaction rating that will encourage new local or visiting customers to visit your store.
What do customers expect from a wine and spirits retailer?
As with any business, customers of wine and spirits sellers expect quality products and good vintages. Indeed, to attract more visitors, wine and spirits sales sites feature grand crus or niche products (French gin, Japanese whisky, etc.), which generally attract more customers. However, not all of them have the stock they publish. In this case, they lose credibility in the eyes of their customers.
Another expectation of a wine and spirits retailer's customers is to be able to place orders and pick them up in the store. As soon as the customer starts to run out of what they want, they'll notify the store owner via their google profile or website, and can then place a drive-style order.
What kind of problems could affect a wine merchant and his Google My Business rating?
- Sale of adulterated or counterfeit alcohol.
- Problems with product traceability or authenticity.
- Poor bottle storage.
- Corked wines.
- False claims about origin or vintage.
Why are online reputation and e-reputation important for a wine and spirits retailer?
A serious business that wants to grow must first and foremost preserve its reputation, even more so if it's a local business. The fact is: if your business has a good reputation, it attracts more customers via word-of-mouth and reviews left on your google business listing.
In fact, the better your reputation, the more visitors your business will have, who will be satisfied and leave reviews too: it's a virtuous circle. A good reputation is therefore an important factor in the success of your local or online business. The more important it is, the more you are seen and the more attractive you are.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
