E-reputation, also known as "digital reputation", "cyber-reputation" or "web reputation", is the perception that Internet users have of a brand, company or person when they search for it on Google. E-reputation is a real differentiator and a crucial element in the image and notoriety (local or online) of a grocery store. That's why e-reputation is more than ever a crucial issue, and one that can be quickly managed via Google My Business.
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Summary and contents of the page
How can grocery stores exist on the Internet?
Posting positive and negative reviews on the Internet gives customers the opportunity to evaluate grocery retailers, and that's something you can't avoid! If you don't have control over your listing, someone else can create it for you. These reviews and stars will appear on your grocery page for all to see. It's important to take them into account, respond to them and act accordingly: because this shows the importance of customer relations in your business, and also the benefit you give to the google business listing.
Include in your google business profile (ex Google My Business) any upcoming news (in the form of a post), for example an event or sale period that you'd like to promote. New promotion, new services, presentation of your local suppliers, etc. - anything to give you the image of an active local player with values.
Also (of course) display your contact details, not forgetting to include your phone number (landline rather than mobile). This way, a user viewing your google my business page from a cell phone can call you by clicking directly on the number. Add photos of your grocery store's products, and don't hesitate to show off your environment and your world.
You can update the photos of the different types of products you offer in your grocery store. Google's handy, user-friendly business listing will be a sure-fire ally in enhancing your grocery store's online reputation. Google My Business becomes your sales brochure, succinctly presenting your product offering and the brands you distribute.
How can grocery stores be visible on the Internet?
For grocery store visibility on Google and Google Maps, use the Google Business Profile tool. A list of elements will be necessary, and make sure you don't make any mistakes, otherwise your listing will have problems in the long term (and I'm here to help you).
Prepare useful and important information for your customers. This includes a description of your store, location details, websites and social networks, opening hours, payment methods, sales methods and services. Each piece of information is crucial, and you need to choose the right key terms... and that's what my coaching and my method are all about.
You can also track the impact of your online visibility in your statistics menu. You'll be able to track the evolution of your website's visibility.
Finally, with Google's Merchant Center, you can start integrating your store's flagship products and showcasing them on the Internet to generate direct orders.
What kinds of problems could affect a grocery store and its Google My Business rating?
- Sale of expired or adulterated products.
- Excessive prices compared to competitors, e-commerce or supermarkets
- Hygiene problems in store.
- Poor inventory management leading to frequent stock-outs.
- Timetable stated in shop window or on internet not respected
- break in the cold chain on the products concerned
- Etc.
Why is e-reputation important for grocery stores and the grocery trade?
Online grocery shopping has become very common. According to a survey carried out by IFOP called "Reputation VIP sur internet", 85% of consumers who make purchases and 80% inquire about product reviews. If reviews are overwhelmingly negative, the grocery store will face huge losses. Small businesses are struggling to make their digital transformation, and it's the web giants who are taking advantage... With my Google my Business method, you'll make a quantum leap that will lay the foundations for your future online success and enable you to make new investments in the future (physical or digital).
In fact, according to the IFOP study, 66% of consumers who came to ask for advice before making a purchase in a grocery store postponed the purchase in the face of negative comments. According to the same study, 30% of consumers who came to a grocery store to ask for advice before making a purchase even went so far as to tip their purchase in response to positive comments. In other words, 96% of Internet users are influenced by a grocer's e-reputation when making a purchase.
Anticipate the future and the habits of your customers...
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Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
