Organic stores are physical businesses that sell natural products with established and relevant traceability. Many people are interested in these stores because of the healthy nature of their products. In this respect, it is possible for an organic store to enhance its reputation by using Google my Business (also known as Google Business Profile) optimization and review collection methods.
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How can organic stores be visible and well ranked on the Internet?
The visibility of a physical organic store (with an online presence - website or not) must be part of an effective digital strategy. To begin with, it's a good idea to carry out a market study of the organic store in your locality or region, on the Internet. This will help you identify players who are already established and have a strong reputation, or a product range in demand and/or with high margins. By consolidating the best actions carried out by third parties/competitors on a list, you'll obtain your "todo list" with a unique profile... although your customers will still need to leave positive reviews.
Organic business owners can use SEO and optimization tools to boost the visibility of their site or business. For example, once you've opened your organic store, you might want to create an account on google my business. Such an account aims to maximize the visibility of your organic store on the Internet, and offers you multiple functionalities for your day-to-day customer relations.
What are the expectations of organic store customers, whether online or in-store?
When you open an organic store, you have to make it a priority to meet the needs of your customers. It's up to you to make sure your organic outlet doesn't disappoint current or potential customers. Demonstrate your expertise, make customers want to discover your products. And you don't necessarily need a website or social networks to do this: Google Business Profile has plenty of features that will be highlighted in Google results. This will increase your chances of attracting prospects and converting them into customers or referrers.
According to statistics, a customer's satisfaction and the reviews they leave can bring in 3 more (family, work, others via the reviews left), which is why review collection scenarios are very important in your strategy to increase the number of customers in your store (online or physical). Other methods exist: for example, organize a tasting with a supplier and a chef and invite your customers: this will be an opportunity to collect reviews... and to invite local stakeholders (other shops, town halls, etc.).
What kinds of problems could affect an organic store and its Google My Business rating?
- Fake "organic" labelling or misleading certifications.
- Distributing brands with poor reputations
- Use of pesticides or unauthorized products.
- Hygiene problems or contamination.
- Exorbitant prices with no justification.
- Insects in products
- Break in the cold chain (even more sensitive)
- Disputes with suppliers
- Customer order problems
- Etc.
Why are brand awareness and e-reputation important for organic stores?
Brand awareness ande-reputation play an essential role in the development of any organic store. It's worth noting that there are thousands of platforms selling organic products on the Internet, so these are your first competitors: You're just one click away from your competitors. A good way of attracting this click is through Google stars and your reputation. Most buyers write reviews or give ratings after their purchase, which serve as a reference for other customers. But there are plenty of other ways to get positive reviews. So make sure you offer excellent organic products and guarantee a good customer experience for visitors. These are essential for building a solid reputation and e-reputation. On the other hand, don't buy google reviews on the internet, as this could have the opposite effect of deleting your Google listing (and re-establishing it takes time and effort with google support).
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
