E-reputation of butchers and butcheries

If you want to stand out from the competition and other butchers, and want to reach a wider audience, using Google My Business is imperative for any butcher shop. This tool will help you increase your web visibility, place your business on the first page of Google results easily and free of charge, and increase the potential for in-store visits or telephone orders. Find out why effective use of such a solution is essential to managing your online reputation as a butcher.

How can butchers be visible on the Internet?

You might think that having a website for your butcher's shop is the basic strategy for increasing your online/internet visibility. But seriously, you're a butcher, not a computer scientist! Before you get to the point of setting up an e-commerce or social networking site for your butcher's shop, there are more interesting steps you can take to increase your visibility and in-store traffic. Using the google business profile tool, formerly known as Google My Business, is the first essential step. The aim of this platform is to give your butcher's shop greater visibility, so that your customers can find you more easily, as well as multiple services (articles, FAQs, photos, videos), which will present you as an expert in your products and inspire future customers. Last but not least, your customers can leave reviews and stars that will enhance your reputation and attract even more new customers.

To take advantage of this tool's functionalities, you must first create a google business listing in which you mention your company's details. One of the special features of Google my business is its ability to generate more interaction with the public. Better still, this solution also enables you to be quickly spotted by Internet users during searches via the PACK3 local google always at the top of the results (under the ads).

Working from an effective positive review strategy directly affects your butcher's visibility. Don't just let unhappy customers leave reviews! The use of SEM (paid search) can be accepted if you want immediate results. But when you stop paying, you'll disappear. Whereas with Google Buisnes Profil (e.g. Google Myt Business), each additional review will have an even greater impact on your visibility and in-store traffic.... Reputation has even turned some butchers into stars!

What do customers expect when they discover a butcher on the Internet near their home or vacation destination?

Customers' online expectations of your butcher's shop correspond to all the answers they expect to find in every interaction with your company. Google's interface offers all the services they need to easily meet these expectations (FAQ, questions/answers, photos, videos, articles, etc.). It's an excellent way to showcase your professionalism, that of your colleagues or apprentices, and to showcase your suppliers to showcase the notable quality of your goods, usually unprocessed before they arrive.

There are many things that can damage a butcher's reputation and that of his business. Here are the most frequent cases of customer complaints on Google My Business for butchers:

• Selling spoiled meat. It's the worst thing that can happen to a butcher. Selling spoiled meat can put people's health at risk, and can lead to serious legal consequences for the butcher.
• Failure to comply with hygiene standards. Butchers must comply with strict hygiene standards to ensure food safety. If a butcher fails to comply with these standards, he can put people's health at risk, and may be subject to sanctions by the health authorities.
• Being dishonest with customers. Butchers must be honest with their customers about the quality and provenance of the meat they sell. If a butcher is dishonest with his customers, he can lose their trust and business.
• Not having the necessary knowledge and skills. Butchers must have the knowledge and skills to cut and prepare meat safely and hygienically. If a butcher lacks this knowledge and skill, he or she can put people's health at risk.
• Not being friendly and helpful. Butchers must be welcoming and helpful to their customers. If a butcher isn't friendly and helpful, customers may not come back.

If you think your butcher's shop doesn't encounter any of these negative cases, you should have nothing but positive, regular reviews! Now, some ill-intentioned people leave reviews more to harm than to advise future customers. And I'm inclined to say that you can always have "stupid" customers (editor's note: if you'll pardon the expression, I can't think of anything else), fortunately I think... As long as they're drowned out by dozens or hundreds of positive reviews.

Why are online reputation and e-reputation important for butchers?

As a butcher, online reputation and e-reputation are essential if you are to stand out from your local or regional competitors. For consumers, a good reputation represents the seal of guarantee and reliability they look for when buying exceptional products for their receptions or family meals. The same goes for professionals such as restaurateurs. Notoriety helps not only to improve your brand image, but also to attract undecided or unknown consumers and convert them into potential customers.

Furthermore, with the right review collection scenarios (see method), these two elements can lead buyers to formulate good reviews of your brand. A positive review can encourage a user to opt for your products and services. In the final analysis, your business becomes highly visible and productive, with better amortization and profit margins. Not to mention the increased value of your goodwill.

Are you looking to optimise your Google listing? To get real and good customer reviews?

Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business