Patissiers: method, rating and Google My Business reviews

These days, online commerce and visibility on the Internet have grown considerably. Most buying and selling transactions are increasingly carried out via the Internet. As a result, the majority of business managers (small and medium-sized enterprises) are being urged to keep up to date with this digital transformation. More and more renowned bakeries are flocking to the web and social networks. However, to offer the best possible service and increase visibility and referencing, it's essential to respect certain technical criteria and use the right tools.

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How can pastry-makers become more visible on the Internet?

Being visible on the Internet requires at least a few marketing and communication actions. Advertising is certainly one of the most widely used methods in the business world. Good advertising can significantly increase the visibility of a pastry shop. It's important to know that a high-quality product or service significantly increases a company's visibility. So, unlike paid online advertising, Google my business is the ideal FREE tool to help you raise the profile of your patisserie. Thanks to the multitude of information entered on the form - address, telephone number, website review and more - your patisserie will appear on the Google search engine, thanks to the local pack. This makes it easier for potential customers to find you online, whether they're passing through locally or changing their habits because their current patissier is closed (due to renovation work, vacations, etc.).

What are the online expectations of a patissier's customers?

A customer's satisfaction will clearly determine whether they will use the services of a patisserie again, but also whether they will tell their friends, family, colleagues... about you. So, before satisfying taste expectations, it's important to satisfy customers' psychological expectations. A customer will always need to feel reassured by the patisserie before placing an order. This means having all the information you need about the pastry chef, his or her career path (diplomas, competitions, etc.) - in short, all the information you need about yourself. This is where your Google business profile (e.g. Google My Business) comes in, providing future customers with everything they need to know about you and your business. Then there's the quality of your products and services. Are product prices more or less expensive than those of a physical seller? Is it a reliable merchant (order, quality, stock)? In this context, for the patissier, the opinions and comments left by other customers count enormously in encouraging a future customer to come and try your patisserie and change their weekly habits over the long term.

What kinds of problems could affect a patisserie and its Google My Business rating?

Undeclared allergens or cross-contamination.
Use of harmful additives or preservatives.
Hygiene problems during preparation.
Complaints about product taste or freshness.
Poor order management
Change of team and recipes to which customers have become accustomed
Etc.

Why are online reputation and e-reputation important for pastry chefs?

Notoriety means enjoying good popularity across a city, a country, a region or even the world: just look at those French pastry chefs who are now opening in every major city, they always started with a first establishment! For a company or business, this is one of the keys to natural, free publicity, from a satisfied customer to a prospect eager to try your cakes and specialities. It is therefore crucial for a patissier to work on his reputation to break through the glass ceiling of his usual sales figures. If you reflect a good image to create a bond of trust and comfort with prospects, the road will be open! So, by perfectly filling in the Google business card in the Google my business tool, your company's e-reputation will really improve. And we're here to help.