Google my Business is an application, or rather a free online service, from Google that lets you manage your business and its local visibility (usually city or county level) on Google (the search engine and Google Maps). This includes managing your contact details, reviews and customer messages or reservations/orders. What you may not have known is that Google my Business is also very useful for managing your online reputation, and therefore the value of your business when you're a Primeur!
We explain this in video, otherwise the text is just after ...
Summary and contents of the page
How can greengrocers be visible on the web?
There are several ways for Primeurs to improve their visibility on the internet, including creating a google my business profile. This profile will enable Primeurs to make themselves known to Internet users directly via Google maps and google results, and make them want to discover their establishment.
The pandemic, for example, had a negative impact on the early produce sector, as people were confined and therefore often got into the habit of having deliveries made... so every retailer needs to initiate its digital transformation. But it's not a government aid cheque that will bring about a revolution. So we need to find simple, free and effective techniques! Google Business Profil (formerly google my business) is a real solution.
What are the online expectations of Primeur customers?
Customers increasingly expect Primeurs to be present and ready to respond to their orders. They want to be able to order or buy their products online, but also to have access to information on the different varieties of plant products, what's new, their origins etc. Primeurs must therefore be ready to respond to these questions and expectations, and implement an effective digital strategy.
For example, they can meet their customers' expectations by offering fresh, local carrots for those concerned about traceability. They can also offer heirloom tomatoes for people who want to rediscover the taste of their vegetables (in short, everything they've lost with overproduction or globalized products).
What types of problems could affect a greengrocer and his Google My Business rating?
- Sale of fruit and vegetables treated with harmful pesticides.
- Products not fresh or rotten on the shelf.
- Questionable or non-transparent product provenance.
- Environmentally unfriendly or wasteful packaging.
- Opening hours not in line with expectations
- etc.
Why are online notoriety and e-reputation important for primeur wines?
En primeur producers face stiff competition and need to stand out from the crowd if they are to survive. Online notoriety is an excellent way to make yourself known to the general public, and one way of doing this is by creating a Google listing.
The advantages of online notoriety are numerous:
- It enables Les Primeurs to reach a wide audience
- It gives them greater visibility
- It helps them gain credibility
- It can enable them to develop relationships with other companies (weekly fruit basket orders, for example).
- It can be an excellent marketing tool.
By developing a good online reputation, primeurs can increase their sales and reduce their overheads through volume purchases.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
