Most communication and advertising is now done via the Internet. It's an indispensable channel for any successful marketing strategy. Fish companies and businesses are turning to innovative digital platforms for greater visibility. Google my business is without doubt the simplest and most effective of them all. Find out more about the importance of reputation and Google my business for fishmongers.
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How can fishmongers attract new customers to their stores via the Internet?
There are many ways for fishmongers to be visible on the web. However, Google my business is an excellent way of achieving this, thanks to its simple, relevant services for local traders.
In fact, any fishmonger who wants to be visible on the web can create a free google listing and benefit from the multitude of advantages it offers.
The google business listing is primarily designed to help small and medium-sized businesses improve their visibility in local search results. If you create a well-optimized listing (keywords, category, title, description, etc.), you can make your store appear among the first search results in your geographical area. And to stay there, customer reviews are essential!
To add your fishmonger's store to a Google My Business page, you'll need to create a Google business profile. To do this, start by creating an e-mail address (a Gmail address / a google account) for your business. Then go to the Google My Business platform and log in. Click on the "start" button in the top right-hand corner, then fill in your company details (name, phone number, address...). You must now verify your listing (via e-mail, telephone...). Be careful: if you don't do this correctly, it will have serious consequences for the display of your listing. That's why we can help you.
As part of the process, you'll be given the option of displaying your company's address on Google Maps. It's advisable to do so, so that Internet users can be given precise information about your fishmonger's. Be careful if your establishment has two entrances on two streets, for example
What do customers expect before choosing a fishmonger?
The online expectations of seafood consumers are many and varied, but they are unanimous: they want quality first, price second. When Internet users launch a search and visit a fishmonger's GMB (Google my Business) page, they expect to find all the information they need, as well as the opinions of other customers, so they can be sure they're working with the best fishmonger in the area. Essential information includes the name of the store, its geographical location, opening hours, contact details, delivery or ordering options and, above all, the different products and their origins offered by the fishmonger. All this information will quickly enable future customers, whether vacationers, tourists or just fans of oyster platters, to make their choice from among the fishmongers in their vicinity.
The different opinions of other consumers on the store will be the key vector of choice... We all want to work with the best, and above all we don't want any unpleasant surprises or disappointments during a family meal or on Valentine's Day, for example.
What kinds of problems could harm a fishmonger and his Google My Business rating:
- Sale of non-fresh or spoiled fish.
- Questions about sustainable fishing or overfishing.
- Hygiene or preservation problems.
- Lack of information on fish origin.
- Problems with sizes or templates that do not conform to orders
- Order delay
- etc.
Why are internet awareness and e-reputation important for local fishmongers?
A very important factor to know is how you are perceived by your current customers, who are also Internet users. E-reputation and online notoriety could be defined as the image you project of your fishmonger on the Internet (negative or positive). They correspond to the opinions expressed about your company by consumers. They therefore go much further than your visibility on the Internet: it's a direct perception that engages Internet users in deciding whether or not to visit your business.
They're important because your potential customers won't buy your products if you've only got negative reviews (the famous Google stars). Today, the majority of customers don't make a purchase without first investigating the Internet. You can be sure that your former customers' reviews will have a strong influence on their purchasing decision.
In conclusion, here's a statistic to remember: 73% of consumers trust positive reviews from other users, and only 6% have no interest in them at all. (Source BrightLocal)
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
