If you're a pork butcher, the image of your business is essential to attracting customers and generating sales. The better your online reputation, the more visible and profitable your business will be. Potential customers will be willing to pay more, because they'll perceive your products as being of higher quality, as will your know-how. To achieve this, it's important to take care of your e-reputation, to enable your local business to display a good or better image on the web.
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How can pork butchers be visible on the Internet?
As a pork butcher, you first need to create a Google Business profile page and optionally a small, attractive website (Google provides one free of charge) for your business. It must be able to capture the interest of your potential buyers/customers by providing them with content tailored to their needs: presentation of your quality and know-how, provenance of your products etc. Use the google business profile tool, formerly Google My Business, to set up and manage your company's online visibility. What's more, you can use it to manage information about your delicatessen business and communicate with your customers (opening hours, telephone numbers, photos, etc.).
Before using the google business profile tool for its reviews functionality, you need to create a google business listing on which you enter all the required information about your business. This will help your website rank in Google's top results. After this step, you need to provide content that will help you rank higher. Develop a collection of articles on your Google My Business page presenting your teams, the arrival of raw materials (be careful not to cut out photographs, as this could be moderated by Google). You need to include in the content the keywords that potential customers are looking for on Google (product, origin, cooking, finishing, accompaniments, etc.). You can also choose to use paid search to get noticed in good time and appear in Google's top search results (SEM), but we recommend this only if there's a lot of local competition.
It's important to attract customers' attention via Google quickly and with quality (beautiful photos, a bit of humor, a word from the boss, etc.). This will add value to your content and enhance the human touch essential to your business.
What are the online expectations of a pork butcher's customers?
Customers no longer want a "static" relationship with the companies from which they buy their daily groceries. Their expectations can be summed up in a few words: better customer experiences, both real and digital. They need to feel warmly welcomed, informed and valued. When a customer contacts you, you need to respond quickly and succinctly, while maintaining a friendly, close dialogue.
They want you to give them special attention, whether before, during or after the purchase of their Sunday family meal starter or main course. Customers want you to live up to the promises you've made about the quality of the product displayed or not on your site. As a pork butcher, the food products you offer your customers must meet their expectations and have a favorable quality/price ratio.
What kinds of problems could affect a pork butcher or delicatessen and its Google My Business rating?
- Use of harmful preservatives or additives.
- Hygiene problems or cross-contamination.
- Non-fresh or out-of-date products sold.
- No traceability of product origin.
- Complicated shelf life for weekly races
- Employee relations problems
Why are online reputation and e-reputation important for pork butchers?
The vast majority of consumers say that positive online reviews of shops or companies increase their desire to want their products or services. Delicatessens therefore need to work on their reputation and brand awareness on the Internet, as this is the equivalent of good advertising. This will enable them to stand out from their competitors and be visible on the Internet. We've got the butcher to the stars, why not the pork butcher! When the online reputation of your business (charcuterie) is good, Google will make you more visible locally via optimized local search engine optimization.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
