Today, the world of local commerce is strongly impacted by changing consumer habits. If you're a business owner, you need to motivate yourself to change your communication channels and gain visibility. A chocolatier, like any other entrepreneur, needs to build and maintain a reputation through Google my business, which is a real help to his store traffic and order book.
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Summary and contents of the page
How can chocolate makers increase their online visibility?
Visibility on the Internet depends on a number of actions and conditions. If you want to be visible, you can, for example, be active on social networks. Having a website for your business is also a considerable asset. But there are also tools like google my business to promote your establishment and easily appear at the top of Google thanks to the quality of your chocolates and the satisfaction of your customers.
Search engine optimization (SEO) and search engine marketing (SEA)
SEO is a powerful weapon for positioning your site in search engine results. It involves technical optimization, writing web-optimized content and creating links, or backlinks. But it also requires a great deal of effort in terms of content production and website maintenance.
By combining SEO with paid Google advertising, you can achieve almost immediate visibility. This is called SEA. But it's still a big budget and, above all, when you stop paying, the ads disappear and the flow of customers stops.
Opt for local referencing and Google Business Profil (ex Google My business)
Local SEO involves adding keywords related to the location of your target audience. Google my business is a (free) tool that shows your business on Google Maps. Get a google business listing to manage your online presence on Google.
With Google My Business you can publish articles, photos and videos, answer customer questions and receive incoming orders!
What are the online expectations of a chocolatier's customers?
When a chocolatier launches his business via the Internet, the main objective is to assess the commercial potential of his project. He can conduct a market study (of the chocolate factory). This enables him to define the commercial potential of the project and put all the chances on his side.
As a chocolatier, the Internet enables you to find out more about the existing offer and check the state of the market. This is because entering an already saturated market can be detrimental, which is why it's a good idea to carry out a local analysis via Google Map. However, if the market is still expressing a need that is not being met by the current offer, then the market can support a new entrant, especially if the products are above the local level.
Another objective is to limit the risk involved in opening a chocolate factory. However, a good study of the chocolate market can also limit the risk of failure of your business project.
What kind of problems could affect a chocolatier and its Google My Business rating?
- Use of cocoa from areas where child labor is widespread.
- Presence of undeclared contaminants or additives in chocolate.
- Poor quality or altered products.
- Environmentally unfriendly or excessive packaging.
- Packaging or storage not in line with expectations.
- Etc.
Why are internet notoriety and e-reputation important for Chocolatiers?
A chocolatier who begins his entrepreneurial adventure in a physical boutique or on the Internet hopes to reach more people.
On-line reputation also enables chocolatiers to win large orders in the local market (end-of-year corporate gifts, for example). It shows your talent to the world and reassures the public of your professionalism. E-reputation means you can sell your wares faster and win bigger markets.
Are you looking to optimise your Google listing? To get real and good customer reviews?
Discover the simple method that will allow you to always be first and ahead of your local competitors in Google My Business
