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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

Wikipedia, e-reputation and personal branding: why everything will change in 2026

By |01/06/2026|E-reputation, SEO Expert|

The belief that a Wikipedia page is indispensable for building a professional e-reputation has long dominated personal branding strategies. This vision is now a thing of the past. The evolution of Google's Knowledge Graph, the emergence of GEO (Generative Engine Optimization) and the rise of generative search engines are radically transforming the rules of the game. For entrepreneurs, managers and professionals wishing to control their digital image, understanding these changes is becoming a strategic priority.

How to rank in several cities with a single Google Business Profile (ex GMB) entry

By |12/20/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

geographic proximity is a major factor in Google Maps ranking. This bias has a name. The Proximity Bias. The closer an establishment is to the surfer, the more likely it is to appear in the Local Pack. In practice, this means that a company located in city A becomes virtually invisible for searches carried out in cities B, C or D, even if it actually operates in these areas.

Google My Business in 2026: what’s really changing (and how to prepare)

By |12/18/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The real topic of 2026 is two operational shifts that affect your reputation, your processes and your local SEO: "pseudonymous" reviews (posted with a nickname and photo) and owner responses now reviewed by Google before publication.

Local SEO 2026: the factors that really matter to be visible on Google, Maps and in AI search

By |12/03/2025|E-reputation, Google My Business, SEO Expert, Tripadvisor|

Every year, Whitespark's excellent Local Search Ranking Factors study serves as a compass for local SEO. Here's a summary and a "between the lines" reading, to turn this data into concrete action for your local visibility in 2026.

When should you ask your customers for a Google review?

By |11/16/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Can you imagine getting several times as many Google reviews without harassing your customers? The key is not only in the message... but in the moment you ask for it. It's in the optimum context that you get the best reviews, and that's what I present in the 17 review-gathering scenarios in my guide. Here are a few facts to get you thinking about the best time to ask for a review.

New in Google Business Profile – multi-fiche articles and posts: real time savings

By |10/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

Google has introduced an enhancement eagerly awaited by all multi-location networks: after publishing a Post on a Google Business Profile, the interface offers to copy this update to other profiles you manage, with a selection of the locations concerned.

Cyberextortion via fake Google reviews: Defensive strategies and foresight to protect your digital reputation

By |09/19/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

For some time now I've been receiving calls about blackmail linked to fake reviews, I'd read articles in the USA about this trend over the summer and since yesterday I've personally been the target... ;-( so a short article was necessary to show you this practical case and how I was going to try and remove this!

Local research and artificial intelligence: How companies need to adapt in 2025

By |09/13/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Artificial intelligence is radically transforming the way consumers discover local businesses. Traditional search results are gradually giving way to automated summaries that [...]

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