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E-reputation: manage and protect your image
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
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Your online reputation is often the first impression your business makes — and sometimes, the only one. Whether through Google search results, online reviews, social media mentions or blog posts, what people find online about your brand directly impacts their decisions.

In this section, we explore how to actively manage and enhance your e-reputation. From monitoring brand mentions and handling negative reviews to improving your Google presence and building trust through content, you’ll find practical, expert-driven insights.

Online reputation management isn’t about hiding or deleting information — it’s about building a consistent, positive presence that reflects your values and expertise. It’s also about anticipating crises, responding with professionalism, and leveraging feedback to grow stronger.

Whether you’re an entrepreneur, a local business, a company executive, or managing a network of locations, this content is made for you. Each article offers operational advice, real-life examples, and digital best practices to help you take control of your image.

Protecting your e-reputation is not just about avoiding problems — it’s about standing out for the right reasons.

Welcome to the space where reputation becomes a business asset.

E-reputation Expert Interview #4: Gwenola de Crémiers, Photographer at artshooting.fr

By |04/17/2025|Business, E-reputation|

Working on your image is all about having that reflex and adding that little something extra that makes all the difference to the seriousness of your entrepreneurial life and your day-to-day communication actions. That's what today's corporate shoot with Gwenola is all about.

The double effect of a Google listing suspension: when your customers receive an error message

By |04/04/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

The suspension of a Google Business Profile (formerly Google My Business) not only impacts a business's visibility on Google. It also triggers a side effect that is often overlooked, but has far-reaching consequences for a company's reputation: all customers who have left a review receive an automatic notification that their message is no longer visible... with an ambiguous, even worrying message.

Trustpilot: an unbalanced system? Here’s what the figures reveal (and how to react)

By |03/26/2025|Business, E-reputation, Retailer / Merchant, SEO Expert|

Trustpilot is one of the world's best-known review platforms. For many companies, it's a must, an online showcase that needs to be closely monitored. But behind this façade lies a less glamorous reality: a system that often seems to put brands at a disadvantage, whether they are customers or not.

How to delete your Google My Business account easily?

By |03/22/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert|

There may be times when you want to delete your Google My Business account for a variety of reasons. Whether it's to avoid negative reviews that can damage your digital reputation, or for privacy reasons, deleting your Google My Business account can seem complex. Fortunately, with the right steps, this task can be accomplished easily and efficiently.

How can you improve your ranking on Tripadvisor?

By |03/19/2025|E-reputation, Retailer / Merchant, Tripadvisor|

Improving your ranking on Tripadvisor is crucial to increasing the visibility of your establishment and attracting more customers. By understanding the fundamentals of Tripadvisor's algorithm, you can optimize your online presence effectively. The quality, quantity, frequency and consistency of reviews are key factors in improving your popularity index.

How and what to connect between your website and your Google My Business listing?

By |03/13/2025|Business, E-reputation, Facebook, Google My Business, Retailer / Merchant, SEO Expert|

Optimize your local SEO by connecting your site to Google My Business! Track clicks, microdata, customer reviews, automation... Discover how to boost your visibility and attract more customers. 🚀

The pitfalls of Solocal and Yellow Pages for retailers

By |02/24/2025|E-reputation, Google My Business, Retailer / Merchant, SEO Expert, Tripadvisor|

Many retailers are looking to improve their local visibility online. To meet this demand, Solocal (formerly Pages Jaunes) offers SEO and digital advertising solutions. While the offer may seem tempting on paper, many professionals find themselves trapped by restrictive contracts and ineffective services. Here's a detailed analysis of the problems encountered.

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