Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Tips and methods for optimising your E-reputation and the ratings and reviews left by your customers on Google My Business
Header - business-ereputation-logo-trans - Business Ereputation

About Nicolas Laustriat

Diplômé du CESI, concepteur, intégrateur multimédia, j’ai longtemps travaillé en free-lance début 2000, avant d’intégrer EQUANCY, cabinet de conseil stratégique en Marketing et Communication, où j’ai déployé la nouvelle stratégie de communication online de LAFARGE en 2003. Redevenu indépendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activité de consultant digital, d’intégrer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et référencement. En 2010, j’intègre l’INHESJ (Institut National des Hautes Etudes de la Sécurité et la Justice) pour présenter aux grandes entreprises internationales l’évolution des pratiques d’influence online. J’accompagne aussi bien des grands comptes dans l’excellence de leur utilisation du média Internet (bonnes pratiques, mutualisation et déploiement, gestion de crise etc.) que des chefs d’entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). Témoignages de mes clients : https://www.business-ereputation.com/avis-clients/

Incorrect Business Hours on Google: Why Your Customers Aren’t Coming Back

By |06/16/2026|Google My Business, Retailer / Merchant|

In 2026, 73% of French consumers check a business’s opening hours online before visiting. However, nearly one-third of Google listings display incorrect information, according to a recent study by BrightLocal. The result? Frustrated customers, closed doors, and a deteriorating online reputation. If your business is among those in these statistics, every incorrect opening-hour entry represents a lost sale and a negative signal sent to Google. Here’s why these issues persist, how to fix them, and how to turn this challenge into an opportunity to build customer loyalty.

How can you choose a promotional item that’s truly useful for your employees?

By |06/13/2026|Business, Retailer / Merchant, Tripadvisor|

In many companies, internal promotional items pile up: mugs gathering dust at the back of a closet, pens that don’t write, and tote bags too fragile to use. However, when chosen wisely, promotional items for your employees can truly improve their daily lives, strengthen their sense of belonging, and convey your company’s values. The challenge is to move from a “nice but useless gift” to an item that people keep, use, and that serves as a positive reminder of the company.

Go to Top